Many of us wait all year for Black Friday deals. Retailers know consumers anticipate terrific offers to start their holiday shopping, and stores and websites deliver fantastic pricing all season long. According to a recent Black Friday survey conducted by PissedConsumer, 35.6% of shoppers are looking for 50-70% discounts, with another 29.1% motivated by a sale of 25-50% to shop on this day.
Every year, Black Friday shopping looks a bit different, and this year is no exception. Deals have already begun; customers are already searching for the best things to buy on Black Friday and in the weeks ahead of time as prices start to get slashed.
Make the most of the season with our collection of Black Friday shopping tips.
Start Shopping Now
The sooner you start shopping for deals, the better the deals will be. It might seem strange, but one of the best Black Friday tips is to start shopping for savings before stores begin advertising Black Friday specials.
There is a period in the retail season when the back-to-school or off-to-college shopping is complete, and the Black Friday shopping is about to start. During this season, stores heavily discount the merchandise from the summer and early fall to clear the shelves for the new items they will be getting and selling at a real (or manufactured) discount for Black Friday.
If you start looking for items during this late fall stage, you can snag some terrific savings on things that may be higher quality than the ones you’d buy during the winter rush. Avoid obviously seasonal items, of course, but the sooner you shop, the more heavily discounted summer inventory you have to work with.
Connect With Favorite Retailers Today
If you don’t already follow your favorite retailers on social media, now is a great time to start. Online specials happen year-round, and as we get closer to the holiday season, Instagram or Facebook posts may be the first and only notice you get of “member’s only” deals, flash sales, or twenty-four-hour special promotions.
In addition to becoming a social media follower of your preferred stores, sign up for their mailing lists and membership programs as well. You don’t have to go as far as opening a store credit card, but signing up to get emails with coupons, promotions, and savings might allow you to shop more leisurely for the season online and take advantage of all the freebies, extra savings, and other special Flack Friday deals that stores promote and send out to their followers.
Read Reviews to Avoid Buying Discounted Low-Quality Items
Retailers know that customers are searching for great deals, and the store owners have been known to take advantage of the Black Friday frenzy. Sometimes, the special offers and doorbusters they advertise as Black Friday specials aren’t manufactured at the same quality as the items sold the rest of the year.
The best way to check on the quality of the items you’re buying – and the quality of the customer service if you need to return that item – is by reading consumer reviews. As the complaints on platforms like PissedConsumer.com will tell you, not all sales and promotions are created equally. It may turn out that what seems like a terrific bargain is just a lesser-quality item with a manipulated price tag. The deals look great online or in the store, but the truth will always come out on a reviews website.
The holiday shopping season gets longer every year, and savvy shoppers know to stay ahead of the game by doing their research, planning ahead, reading reviews, and looking beyond the heavily advertised doorbusters to find the best savings at their favorite retailers.
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