Most retailers have revealed their Black Friday sales if they are having any, but many consumers are wondering, where are the best deals? While the “doorbuster” sales may seem the greatest, there may be other better deals out there.
The list prices for many of the Black Friday sales are artificially inflated. This is just used to make the price look more impressive. For example, if a television is on sale for $200 on Black Friday and it is regularly $600, it will definitely grab the attention of shoppers. However, the original price is inflated. It may have never been sold for $600. In fact, it could have always been listed at $200, but it is Black Friday, so more people are paying attention to the ads and will believe the $600 original price. So, which places are offering the biggest, and most genuine, discounts?
J.C. Penney is the top discounter on Black Friday. The average markdown is 68 percent for the holiday sales event. If J.C. Penny claims the item you are buying is worth $100, you probably won’t be paying any more than $32.
Next on the list is Kohl’s. The average discount at the department store is 66.7 percent, coming in a close second to Penny’s Black Friday sales.
Those who shop regularly probably won’t find these two stores as a surprise. J.C. Penny has offered more and more discounts and been more honest about their pricing since 2012 when the company announced that it would put and end to its fake pricing. The CEO at the time admitted that less than 1 percent of the merchandise in the store was sold at full list price.
Kohl’s send out coupons in the mail for $5 credits and 30 percent off your entire purchase. When you combine these with your in-store discounts (a percentage off of certain items), you are likely to regularly get 50 percent or more off your regular purchases.
Both Kohl’s and J.C. Penny have been called out in the past for false advertising and inflated prices. However, the biggest discounts and the best deals don’t go hand-and-hand, but if you are looking for the largest discounters this Black Friday, here are the top competitors:
J.C. Penney: 68% Off
Kohl’s: 66.7% Off
Stage: 63.9% Off
Groupon: 63.7% Off
Belk: 59.5% Off
Macy’s: 56% Off
Kmart: 50.1% Off
Panasonic: 47% Off
Fred Meyer: 45.3% Off
Office Depot/OfficeMax: 42.8% Off
After the Office Depot is Sears, whose average Black Friday discounts of 41.7 percent off. Companies like Walmart (30 percent) and Amazon (25.8 percent) are often thought of for providing the best value and best deals for their shoppers are actually providing the lowest discounts on Black Friday. However, the two stores’ prices start out low, so furthering their already discounted prices is difficult.
The list of the biggest discounters is likely to also be the list of stores with the most inflated prices. Be wary of large discounts this Black Friday and be sure to research the best deal. While Walmart’s percentage off may not be that much, they are still probably offering the better deal.