After failing to sell a single T-shirt with my fist two designs (gluten free and paddleboarders) as part of my quest to earn $10,000 in my spare time challenge, I decided to change things up a bit. I have access to a facebook page with about 22,000 likes, and I had an idea I thought might resonate with the target audience. More than anything else, I wanted to know if my ideas were the issue for no sales with the previous T-shirts, or if it was my lack of Facebook marketing skills. I figured making a T-shirt design targeted at this group would give me an answer to that question.
The Facebook page was mainly frequented by Hello Kitty fans, and my idea was a parody. The parody was a Hello Kitty and Knitting combination mashup to create “Hello Knitty.” I felt this would appeal to Hello Kitty fans who loved to knit, and while not a huge group, they would likely be passionate about both. I sent this idea to Michael (@MindLightMedia) who I think did a wonderful job with the design:



Amount spent: $36.08 ($13.06 ad buy, $10 T-shirt design, $3 sales bonus)
Amount made: $77.31
Current total: $14.53
Brother, I really enjoy reading your journey. Good stuff with the small win.
I’ve done alot of info marketing successfully, but I wanted to give the tshirt thing a shot just for a little buzz. Got lucky and sold a shirt from 10 clicks on my first ad. I’m excited to see what happens today.
Small wins are a great place to begin and build upon, Congrats!
Too bad you can’t do a cross section of people who like knitting and hello kitty. You’d hit it then.
You can. That’s what this tool is for: http://savingadvice2.wpengine.com/2015/03/14/1033361_teespring-audience-intersect.html Even with cross secting people who like Hello Kitty and knitting, I still couldn’t get sales through Facebook…that’s why I know there’s something wrong with my marketing at the moment. Still trying to figure that out…
I have been following your posts. I started my own campaign
https://teechip.com/acswild
Its a cross of Dr. Who and House logo. I was curious how your facebook ads are turning out. Mine are very low, similar to yours.