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by Jennifer Derrick

Don’t Dismiss Your Hometown Paper I live in a rural community and we get three newspapers here. The first is our main, statewide paper. Though it’s ... read the story

by Jennifer Derrick

Ten Benefits of Memberships and Season Passes Do you have a museum, zoo, or theme park nearby that you find yourself visiting more than once per year? If you do, you ... read the story

by Jennifer Derrick

Why Targeted Marketing Often Backfires — and How You Can Win the Game You’ve probably seen targeted marketing in action. When you receive a coupon in your email because you subscribe t... read the story