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Likeability Is Critical To Success

November 16, 2025 by Tom Corley

Likeability is critical to success

Ninety-five percent of the rich in my Rich Habits Study indicated that being liked was critical to their success. Conversely, only 9% of the poor felt being liked was important to success.

As it turns out, the rich were on to something big.

You’re probably familiar with the phrase, “there’s safety in numbers”. One of the key factors responsible for the incredible success of the human race has been our ability to form social groups.

In the early days of human existence, those who were not part of a group became food for predators. Isolation almost certainly spelled death.

Being part of a group was so critical to our survival as a species that it became hardwired into our DNA over the past ten million years.

When someone says, “I like you”, either directly or indirectly (gossip), it changes how you view that person.

Success has many moving parts. Being liked is one of those moving parts. It’s fundamental to success. When you are able to get people to like you, it alters their behavior towards you.

You can get people to do almost anything you want if you tell them you like them. Our brains put people who like us on a pedestal.

If you like someone, let them know. They will be happy to help you as you march along the path towards success.

If you find value in these articles, please share them with your inner circle and encourage them to Sign Up for my Rich Habits Daily Tips/Articles. No one succeeds on their own. Thank You!

Tom Corley Headshot
Tom Corley

Tom Corley is an accountant, financial planner, public speaker, and author of the books “Effort-Less Wealth: Smart Money Habits At Every Stage of Your Life” and “RichKids: How to Raise Our Children to Be Happy and Successful in Life“.  Corley’s work has appeared on CNN, USA Today, The Huffington Post, SUCCESS Magazine, and many other media outlets and podcasts in the U.S. and 27 other countries. Tom is a frequent contributor to Business Insider and CNBC.

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