As prices climb across the board—from groceries to gas—many Americans are cutting back on everyday comforts. Inflation has forced younger generations to rethink spending habits, embrace minimalism, and prioritize value over tradition. But Baby Boomers, born between 1946 and 1964, are holding firm on the things that matter most to them. Whether it’s comfort, nostalgia, or deeply rooted values, these habits remain non-negotiable—even as costs soar. Boomers aren’t just resisting change—they’re preserving the rituals and routines that define their identity. From media preferences to lifestyle choices, their spending reflects a commitment to consistency in an unpredictable world. Here’s what Boomers refuse to give up, and why.
1. Print Newspapers and Magazines
Despite the rise of digital media, many Boomers still prefer the feel of a physical newspaper or magazine in their hands. It’s not just about staying informed—it’s about the ritual of flipping pages over morning coffee. For this generation, print media offers a sense of permanence and trust that digital platforms often lack. Even as subscription costs rise and print editions shrink, Boomers remain loyal to their favorite publications. They view the expense as a small price to pay for a daily tradition that connects them to the world in a tangible way.
2. Cable TV
Streaming services may dominate younger households, but many Boomers remain steadfast in their loyalty to cable television. Familiar channels, live news broadcasts, and sports coverage offer comfort and reliability that newer platforms struggle to replicate. Many Boomers find streaming interfaces confusing or overwhelming, preferring the simplicity of flipping through channels. Even with rising monthly bills, they see cable as a dependable source of entertainment and information. For them, cutting the cord isn’t just a financial decision—it’s a disruption to a long-standing routine.
3. Branded Household Products
Boomers grew up trusting certain household brands, and they’re not about to switch now. Whether it’s Tide detergent, Campbell’s soup, or Charmin toilet paper, these products represent quality and consistency. Generic alternatives may be cheaper, but Boomers often view them as inferior or unreliable. Brand loyalty runs deep, shaped by decades of advertising and personal experience. Even as prices rise, they’re willing to pay more for products that deliver the results they expect and the comfort they associate with home.
4. Driving Their Own Car
Public transit and ride-sharing services may appeal to younger generations, but Boomers value the independence of driving their own vehicle. The freedom to go where they want, when they want, is a cornerstone of their lifestyle. Even as gas prices and maintenance costs climb, many Boomers say they’ll keep driving as long as they’re physically able. Cars also represent a sense of control and safety, especially in suburban and rural areas where alternatives are limited. Giving up the driver’s seat isn’t just inconvenient—it’s a loss of autonomy.
5. Dining Out at Familiar Restaurants
Boomers have a deep affection for their favorite diners, steakhouses, and family-owned restaurants. These places aren’t just about food—they’re about connection, routine, and community. Even with menu prices climbing, Boomers continue to dine out regularly, often choosing establishments they’ve frequented for decades. Supporting local businesses is a point of pride, and many view dining out as a social ritual worth preserving. For them, the experience of a familiar meal in a familiar setting is worth every penny.
6. Homeownership
While younger generations explore renting, co-living, or downsizing, Boomers remain committed to owning their homes. Homeownership represents stability, legacy, and financial security—values that are deeply ingrained in this generation. Rising property taxes, insurance premiums, and maintenance costs haven’t shaken their belief in the long-term benefits of owning property. Many Boomers view their homes as a source of pride and a place to age comfortably. Selling or downsizing isn’t just a financial decision—it’s an emotional one.
7. Physical Mail and Greeting Cards
Boomers still send birthday cards, holiday letters, and handwritten notes with care and intention. The cost of stamps and stationery hasn’t deterred them from this tradition, which they see as more meaningful than digital messages. For this generation, tangible communication carries emotional weight and a sense of personal touch. Receiving a card in the mail is a cherished experience, and sending one is a way to show love and thoughtfulness. Even in the age of instant messaging, Boomers continue to keep the art of letter writing alive.
8. Landline Phones
Yes, landlines still exist—and Boomers still use them with pride. Many keep landlines for emergencies, better call quality, or simply out of habit formed over decades. Mobile plans may offer flexibility, but landlines provide a sense of reliability and permanence. Some Boomers also prefer the simplicity of a home phone, free from apps, notifications, and constant updates. Even as telecom companies phase out traditional services, Boomers remain loyal to the landline as a household staple.
9. Charitable Giving
Even in tough economic times, Boomers continue to donate to causes they care deeply about. Churches, veterans’ organizations, and local charities benefit from their consistent support. Giving back is a deeply ingrained value, often tied to religious beliefs, community involvement, and a sense of civic duty. Boomers see charitable giving as a moral responsibility, not a luxury. Inflation may affect their spending elsewhere, but generosity remains a non-negotiable part of their budget.
Values Over Value
For Baby Boomers, these habits aren’t just preferences—they’re reflections of identity, tradition, and loyalty. While younger generations adapt quickly to rising costs, Boomers prioritize comfort, consistency, and connection. Their spending choices are rooted in decades of experience and emotional significance, not just financial logic. In a world of rapid change and economic uncertainty, these habits offer stability and meaning. Some things, Boomers believe, are worth holding onto—no matter the price.
Are you a Boomer who refuses to give up something despite rising prices? Share your story or habits in the comments—we’d love to hear what keeps you grounded.
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Teri Monroe started her career in communications working for local government and nonprofits. Today, she is a freelance finance and lifestyle writer and small business owner. In her spare time, she loves golfing with her husband, taking her dog Milo on long walks, and playing pickleball with friends.
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