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7 Bear-Market Plays That Don’t Wreck Long-Term Plans

September 19, 2025 by Teri Monroe
bear-market plays
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Bear markets test every investor’s patience. When stock prices tumble, the temptation is to panic, sell, or chase risky plays. But the wrong moves during downturns can derail retirement savings for years. Retirees especially need strategies that protect portfolios without sabotaging future growth. Here are seven bear-market plays that keep investors steady without wrecking long-term plans.

1. Stay Invested Instead of Timing the Bottom

Trying to guess when markets will hit rock bottom is nearly impossible. Investors who sell and wait often miss the best recovery days. Retirees who stay invested ride out volatility and capture rebounds. Research shows that missing just a few strong days dramatically reduces returns. Staying put beats timing the market.

2. Rebalance Portfolios Regularly

Bear markets often push asset allocations out of balance. Stocks fall faster than bonds, leaving portfolios lopsided. Rebalancing restores intended risk levels by shifting funds back into undervalued stocks. Retirees benefit by buying low without emotional decisions. Discipline turns market drops into opportunities.

3. Use Dividend Stocks for Income

Dividend-paying companies provide cash flow even when share prices drop. Retirees can rely on dividends to cover expenses without selling assets at a loss. Many established firms maintain payouts during downturns, creating stability. Dividends bridge the gap between patience and income needs. Income cushions confidence in bear markets.

4. Keep a Cash Reserve for Withdrawals

Selling investments at the wrong time locks in losses. Retirees who maintain a cash reserve of six to twelve months avoid forced selling. Cash reserves act as a buffer during downturns. This allows portfolios to recover while expenses remain covered. Liquidity prevents bear markets from becoming personal crises.

5. Explore Defensive Sectors

Not all industries fall equally in bear markets. Sectors like utilities, healthcare, and consumer staples tend to hold up better. Retirees who shift modestly into defensive sectors reduce volatility without abandoning growth. Defensive plays provide stability and smoother returns. They protect without overhauling the entire strategy.

6. Harvest Tax Losses Strategically

Bear markets create opportunities to sell losing investments and offset gains elsewhere. Tax-loss harvesting lowers tax bills while resetting cost bases. Retirees can reinvest proceeds into similar assets to maintain market exposure. This turns losses into long-term advantages. Taxes become one of the few areas where downturns create wins.

7. Avoid Overleveraging in Alternatives

Bear markets often spark interest in gold, crypto, or speculative assets. While some diversification is healthy, overloading into alternatives can backfire. Retirees risk locking funds into volatile or illiquid assets. Experts suggest modest allocations instead of sweeping changes. Alternatives should complement, not replace, long-term strategies.

Why Bear-Market Discipline Pays Off

Bear markets feel brutal, but they are part of every investor’s journey. Retirees who stay disciplined—balancing reallocation, dividends, and cash reserves—weather downturns without wrecking their future. Chasing risky plays or panicking out of stocks causes the most harm. Patience and structure make bear markets survivable. Long-term plans succeed when discipline outweighs fear.

What strategies do you use to stay calm during bear markets—rebalancing, dividends, or cash reserves?

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Teri Monroe

Teri Monroe started her career in communications working for local government and nonprofits. Today, she is a freelance finance and lifestyle writer and small business owner. In her spare time, she loves golfing with her husband, taking her dog Milo on long walks, and playing pickleball with friends.

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