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The wealthy don’t build empires alone—they master the art of persuasion to enlist others in their vision. My Rich Habits research, studying 233 self-made millionaires and 128 less successful individuals, reveals that persuasion is a critical habit of the top 1%. By leveraging relationships, clear communication, and strategic influence, millionaires turn dreams into wealth. Here’s how they do it.
My study found that 68% of millionaires networked five hours or more monthly, compared to just 11% of the poor. This isn’t casual socializing—it’s purposeful relationship-building. A 2019 Business Insider article on my research highlighted that millionaires connect with “success-minded” individuals, persuading mentors, partners, and teams to support their goals. They ask compelling questions like, “Can you help me refine this idea?” to spark collaboration, aligning others with their vision.
Millionaires also excel at clear communication. My research showed 79% of the wealthy set specific, actionable goals, versus 12% of the poor. This clarity translates into persuasion. A 2020 SUCCESS Magazine article noted that millionaires articulate their dreams with precision, making it easy for others to buy in. For example, they pitch a business idea with data-driven projections, not vague hopes, convincing investors or partners to join them.
Another key: millionaires build trust through consistency. My study revealed 88% actively sought feedback to improve, compared to 5% of the poor. This openness signals reliability, persuading others to invest time or resources. A 2017 CNBC article on my work emphasized that millionaires use feedback to refine their approach, showing stakeholders they’re committed to success. This trust turns skeptics into allies.
Emotional intelligence is also crucial. My research found 76% of millionaires maintained a positive outlook, versus 9% of the poor. This positivity persuades others by creating an inspiring environment. A 2018 CNN piece on Rich Habits noted that millionaires uplift teams, making others eager to contribute. They share credit generously, fostering loyalty and motivating collaborators to push harder.
To adopt these habits, start by networking intentionally. Spend an hour weekly connecting with industry leaders or mentors, asking, “What’s worked for you?” Craft a clear pitch for your goals—whether it’s a business plan or personal project—and practice it. Seek feedback regularly, showing you value others’ input. Finally, stay positive, even in setbacks, to inspire confidence in your vision.
The rich don’t just dream big—they persuade others to help make those dreams reality. As my Rich Habits: The Daily Routines of Millionaires to Create Wealth (2025 Expanded Edition) shows, their ability to network, communicate clearly, build trust, and inspire positivity turns supporters into partners in wealth-building. Master these persuasion tactics, and you’ll rally others to fuel your success.
Tom Corley is an accountant, financial planner, public speaker, and author of the books “Effort-Less Wealth: Smart Money Habits At Every Stage of Your Life” and “RichKids: How to Raise Our Children to Be Happy and Successful in Life“. Corley’s work has appeared on CNN, USA Today, The Huffington Post, SUCCESS Magazine, and many other media outlets and podcasts in the U.S. and 27 other countries. Tom is a frequent contributor to Business Insider and CNBC.
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