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The Psychology of Affluence

February 7, 2025 by Barbara Huson

Interesting Image

F. Scott Fitzgerald once said to Hemingway “The rich are different from you and me.” To which the other author replied: “Yes, they have more money.”

True. But let’s take it a step deeper. The reason the rich have more money, I believe, is that they think differently.

My family was wealthy. So were most of their friends. Over the years I’ve talked to thousands of affluent women.

One day, I made a list of things I consistently hear them say or imply.

I’m not talking about highly paid celebrities that go in and out of bankruptcy, but those who sustain their wealth over a long period. I came up with 9 common threads that seem to represent how they think.

  1. I am confident about my ability to create wealth. It’s part of my self-image.
  2. I respect money and I value myself.
  3. I understand and follow the financial basics.
  4. I see no obstacles. Only opportunities.
  5. I talk possibility. Not limitation.
  6. I’m willing to do the tough stuff (that scares everyone else including me!)
  7. I know how to use risk to amplify my wealth.
  8. I rely on a team to help me manage my money.
  9. I take responsibility…for everything.

These 9 traits make great affirmations. There are probably more. Anything you’d add to this list? Leave me a comment below.

Barbara Huson
Barbara Huson is the leading authority on women, wealth and power. As a bestselling author, financial therapist, teacher & wealth coach, Barbara has helped millions take charge of their finances and their lives. Barbara’s background in business, her years as a journalist, her Master’s Degree in Counseling Psychology, her extensive research, and her personal experience with money give her a unique perspective and makes her the foremost expert on empowering women to live up to their financial and personal potential.
Barbara is the author of 7 books, her newest, Rewire for Wealth, was published in 2021. You can learn more about Barbara and her work at www.Barbara-Huson.com.

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