Opening a brewery business is a great way to make extra money and add fun to your community. However, some business owners might struggle with improving foot traffic to their brewery. Below are some tips you can use to improve foot traffic to your brewery and increase sales.
1. Improve your Signage
Breweries should have bright and bold signs to attract customers. In fact, around 50% of customers say they enter a business because of eye-catching signage! The sign should be big enough that people driving or walking by can see it from a distance. Make sure your sign is visible and legible from the street. Hire a professional signage manufacturer to help improve your sign or repair any damage.
2. Add Outdoor Seating
Outdoor seating is a great way to increase foot traffic to your brewery. It allows customers to enjoy the weather while drinking their beer and cider. Customers are also more likely to visit a brewery if they can bring their dogs, too. If you don’t have outdoor seating, consider adding some tables and chairs. You can also allow customers to bring in food from a nearby restaurant. In addition to outdoor seating, consider renovating your indoor space to make it more inviting and comfortable.
3. Add More Food Options
If you want to attract more customers, consider adding more food options. Customers are more likely to stop by and visit your brewery if they can get a meal. You can either add a kitchen to your brewery or partner with a nearby restaurant. Partnering with a local restaurant is also a great way to market to the locals and create an impact in your community. Adding food options will help increase foot traffic and keep customers coming back. You can even offer beer and food tastings to help attract beer and food lovers alike!
4. Host Events
Another great way to increase foot traffic to your brewery is by hosting events. Customers are always open to attending events like music, comedy, or trivia nights. You can charge more during these events to help increase revenue as well. You can also host food truck rallies, art shows, and more. Make sure to advertise your events on social media and in your local newspaper. You can also participate in local festivals or events. Participating is a great way to increase brand awareness and get people to try your beer.
5. Market to Locals
A great way to improve foot traffic to your brewery is to market to your locals. Around 80% of Americans are just 10 miles from a local brewery, so take advantage and start spending money on advertising to local community members. You can do this by handing out flyers in local businesses and hanging up posters in coffee shops or grocery stores. You can also market your brewery online by creating a website with the help of a professional marketing agency.
6. Use Social Media
Social media is a powerful tool you can use to reach out to locals and tourists alike. In 2022, ad spending on social media is projected to reach over $170 billion, showing just how important it is to reach out to customers via your Instagram, Twitter, and other social media platforms. Use hashtags, post pleasing photos of your products, and offer discounts or coupons to customers who follow you. You can also use social media to advertise events or special releases. Make sure to tag your local businesses or landmarks in your posts so people in your area can easily find you.
There are many ways to increase foot traffic to your brewery. By adding outdoor seating, offering more food options, hosting events, and marketing to your locals, you can attract more customers and keep them coming back.
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