Harris Poll Online (HPOL) is a survey panel operated by the market research firm Harris Interactive. The company conducts market research for a range of industries throughout the world, and it’s a member of very well regarded marketing research organizations such as the U.S. National Council of Public Polls, the Council of American Survey Research Organizations, and the UK Market Research Society. Participating in HPOL surveys is an easy, but effective way to influence decision makers in government, corporations, and non-profit organizations from the comfort of your own home, in front of your computer screen. As one of the world’s oldest market research companies with over 50 years in the survey business, your opinion is sure to get to people who matter. In fact, HPOL works with 74 of the Fortune 100 companies, and partners with over 500 public relations firms. Here are five reasons why you might want to join HPOL and start filling out surveys today:
To register with HPOL, all you need is a valid mailing, email address and your birthdate (members must be over 13). For future login purposes, you generate a password, after which you must then answer more detailed questions about yourself (profile survey). But don’t despair! Answering the detailed profile survey enables you to know immediately whether or not you qualify for certain surveys moving forward. This saves you the trouble of answering detailed questions each time you encounter an interesting survey only to learn halfway through that you do not qualify.
Rewards for Your Efforts
As soon as your registration process is complete, there is already a survey waiting for you to complete in your inbox. As you complete this and other surveys, you acquire reward points (named HIpoints) that can be redeemed through a number of reward partners including Amazon.com, ESPN, iTunes, Starbucks and the Wall Street Journal. As well, each submitted survey serves as an entry for a quarterly prize drawing or HPOL’s $10,000 sweepstakes (HIstakes). The company will even reward you for surveys it directs you to, but you do not qualify for, with a HIstakes entry as well as 15 HIpoints. It can be an easy way supplement your income online.
Give Your Voice and Share Your Thoughts
As consumers, brands and their companies infiltrate our worlds each day, and sometimes you’d like to tell someone how you feel about their products or services — or even suggest how such products and services can be improved. HPOL provides a mechanism for you to do so given that participation in market research surveys is one of the most effective ways to give voice to your frustrations, likes or dislikes. As HPOL itself exclaims, “Without your opinions and ideas, how are companies supposed to know what you like, don’t like, or want to see in their product?”
Contribute to Research beyond Online Surveys
Harris Interactive, HPOL’s parent company, enables you to contribute to market research in a variety of methods beyond answering online surveys. You might also be chosen to participate in a focus group (there are chat room style groups and also bulletin board-style groups) as well as telephone conversations, in-person focus groups and personal interviews. This alternative method for speaking your mind is an activitiy in which you might learn more about yourself or meet new people, while still earning reward points and contributing to market research.
HIpoints remain active on an account for 12-months before expiring. To keep your account active, you only need to complete one survey, which could take as little as 5 minutes. As long as your account is active, you can continue to accumulate HIpoints and you control when and how these points are redeemed.
(Photo courtesy of Joe)