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My Digial Marketing/Sales Journey

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    My Digial Marketing/Sales Journey

    I always wanted to create and sale a product online. So, I did a little research and created a 2 hour instructional video. Total cost probably ran about 75 bucks, I had most of the necessary equipment. Recording and editing took about a week. ( Non-stop work ) However, that was the easy part. The content represented what I enjoy and do on a daily basis. Now comes the hard part; trying to sale my product online. I was completely clueless and now I am only a little bit clueless

    None of my business friends or colleagues sale online and I want to inform them once I learn how to do this myself. I decided to use facebook and purchase ads. (1) Facebook has a huge audience - nearly 2 billion users; over 200 million in the U.S. alone. (2) You can build your own personal audience with or without ads. I'm not a social media person, so I had to start from scratch. I am now at about the 7th week mark and have about 111 Facebook friends

    Here are my current stats:

    Leads: 177 - the amount of people that clicked on my ad and visited my website
    Cost per lead: $2.93
    conversion rate: 1.69 % This represents the amount of people that visited my website and made a purchase

    My thoughts:

    I did a little research and it seems that the industry standard is the following: cost per lead $1.06 and conversion rate 13.58%
    Im operating at a loss but I think that will change soon. My facebook friends total will be bigger and facebook has an algorithm that will over time advertise to your specific target audience. Theoretically, Im throwing a huge net into the ocean and trying to figure out where most of the fish are congregating at. Once I figure out where they are at, I will concentrate my advertising dollars in those key spots. Also, a change Im considering is a monthly subscription based service. This creates a low barrier to entry.




    #2
    I really love Facebook for advertising!! Compared to other similar services, it is extremely affordable. How are you tracking conversions? Is it just a click-through to the site or a purchase? It looks like you're doing really well so far

    Comment


      #3
      Originally posted by prosper View Post
      I always wanted to create and sale a product online. So, I did a little research and created a 2 hour instructional video. Total cost probably ran about 75 bucks, I had most of the necessary equipment. Recording and editing took about a week. ( Non-stop work ) However, that was the easy part. The content represented what I enjoy and do on a daily basis. Now comes the hard part; trying to sale my product online. I was completely clueless and now I am only a little bit clueless

      None of my business friends or colleagues sale online and I want to inform them once I learn how to do this myself. I decided to use facebook and purchase ads. (1) Facebook has a huge audience - nearly 2 billion users; over 200 million in the U.S. alone. (2) You can build your own personal audience with or without ads. I'm not a social media person, so I had to start from scratch. I am now at about the 7th week mark and have about 111 Facebook friends

      Here are my current stats:

      Leads: 177 - the amount of people that clicked on my ad and visited my website
      Cost per lead: $2.93
      conversion rate: 1.69 % This represents the amount of people that visited my website and made a purchase

      My thoughts:

      I did a little research and it seems that the industry standard is the following: cost per lead $1.06 and conversion rate 13.58%
      Im operating at a loss but I think that will change soon. My facebook friends total will be bigger and facebook has an algorithm that will over time advertise to your specific target audience. Theoretically, Im throwing a huge net into the ocean and trying to figure out where most of the fish are congregating at. Once I figure out where they are at, I will concentrate my advertising dollars in those key spots. Also, a change Im considering is a monthly subscription based service. This creates a low barrier to entry.


      What type of marketing services do you provide? and what type of business are you going after?

      Comment

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