I always start our search for flights at flights.google.com. It sometimes gives me good ideas for different flight combinations I can book to get ridiculously cheap flights. It doesn't check ultra low cost airlines like Southwest, so I always compare that as well if I'm flying domestic.
I think the best kept secret for flying international is to book a non-US airline. Then it's SUPER easy to get through customs (because most of the people on your flight are locals on the way there and foreigners on your way home, meaning you aren't sharing customs lines). But foreign airlines often offer better rates too. Air New Zealand, for example, has amazing EPlus and Business class, and you can book them much cheaper than any legacy US airline. There are even some ultra low cost airlines now doing flights between here and Europe (WOW, Scandinavian, etc), although I tend to try and find cheap business class tickets for any flight over 9 or 10 hours. Google flights has helped me locate ridiculously cheap business class tickets so many times (not much more than eplus tickets).
My last suggestion for reasonably priced airfare is to not get hooked into the trap of worrying about loyalty status with any one airline. We used to do that, we'd strive to get our elite status each year so we'd get the free upgrades. But truthfully, if you just look for the best fares on each flight segment regardless of airline in the class you actually want to fly, it all works out about the same or better, and you might even end up getting loyalty status with more than one airline by doing that depending on how much you fly.
I think the best kept secret for flying international is to book a non-US airline. Then it's SUPER easy to get through customs (because most of the people on your flight are locals on the way there and foreigners on your way home, meaning you aren't sharing customs lines). But foreign airlines often offer better rates too. Air New Zealand, for example, has amazing EPlus and Business class, and you can book them much cheaper than any legacy US airline. There are even some ultra low cost airlines now doing flights between here and Europe (WOW, Scandinavian, etc), although I tend to try and find cheap business class tickets for any flight over 9 or 10 hours. Google flights has helped me locate ridiculously cheap business class tickets so many times (not much more than eplus tickets).
My last suggestion for reasonably priced airfare is to not get hooked into the trap of worrying about loyalty status with any one airline. We used to do that, we'd strive to get our elite status each year so we'd get the free upgrades. But truthfully, if you just look for the best fares on each flight segment regardless of airline in the class you actually want to fly, it all works out about the same or better, and you might even end up getting loyalty status with more than one airline by doing that depending on how much you fly.
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