I believe someone asked "why" one would keep a location open that loses money. We have one location that loses money. But that location is still introducing customers to our brand every day. So it is an expense, but I look at it as an advertising expense. It will eventually do very well. When you open a new service location, it can take up to 5 years to earn a decent profit.
Additionally, it is very damaging on your brand image to close a location. It broadcasts instability and indicates temporary status to customers and team members. That will harm the rest of your locations.
Finally, most commercial retail leases are 10 years. At $4000 a month, you owe $480,000. If you decide you are uninterested at 5 years, you still owe $240K. Default on that, and they'll come after you for it. If you get out of paying it, you'll still never be able to sign another lease again.
So shuttering a losing location isn't nearly as easy as it sounds.
Additionally, it is very damaging on your brand image to close a location. It broadcasts instability and indicates temporary status to customers and team members. That will harm the rest of your locations.
Finally, most commercial retail leases are 10 years. At $4000 a month, you owe $480,000. If you decide you are uninterested at 5 years, you still owe $240K. Default on that, and they'll come after you for it. If you get out of paying it, you'll still never be able to sign another lease again.
So shuttering a losing location isn't nearly as easy as it sounds.
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