Some of the reasons why McDonalds Monopoly is so popular is that it’s the game we grew up with, without creating enemies. Last year’s prizes included: meeting Lebron James, trips for 2 to the Super Bowl, and $10,000 towards utility bill payments. Also, Monopoly is the best game ever for competitive people.
There is also the ultimate McDonalds Monopoly game prize which is a cash prize of 1 million dollars. The prize is paid in small increments over time, typically around $50,000 a year. If you’re hoping to win, it’s not that odds are forever in your favor-but that it’s difficult to win the big cash prize. It’s part of the thrill of playing.
In 2010 John Kehoe became the only million dollar prize winner in the U.S. and Canada. Interestingly enough, of all the items chose to order, he ordered the oft maligned McRib sandwich. The McRib is also a cult favorite for numerous fans and was brought back more than once. At the time that John won, he was jobless so winning the million dollars happened at the right moment for him.
But, John’s winning the grand prize is, in fact, an unusual event because there are very few winners of the million-dollar prize. Most people who play and win will likely win food related prizes according to businessinsider.com Given that there are so few cash prize winners, how is it that the McDonalds Monopoly game continues to be so popular with its patrons? My guess is that most people DO experience winning in some fashion while playing the game. As mentioned before, most people will win food related prizes. This is nice because patrons are awarded instantly and everyone loves to experience that feeling!
Other prizes that patrons can win include a number of in-store items such as:
• French Fries
• Quarter Pounder with cheese
• McCafe drinks
It’s safe to say that most of us most likely won’t be winning the big bucks, but it’s a lot of fun and super easy to play. In terms of marketing, McDonalds Monopoly game connects with its core clientele in a fun and interactive way that places very little pressure on its customers. I’m looking forward to playing the next time the game starts up. Who knows, maybe I’ll win the million dollar prize.