You have probably seen cars driving around with advertisements on the side or top of the vehicle. This is called wrapping. It’s a way for companies to gain attention for their products and services. Moreover, it’s a way for car owners to make a little bit of extra money. Here’s how to get started if you want to advertise with your car.
Research Companies to Advertise with Your Car
Unfortunately, there are a lot of wrapping scams out there. The scams vary but if a company asks you for money then you should be wary. When you advertise with your car, it’s a job. They should pay you, not the other way around.
One variation on this is the company will offer to send you money before you’ve even begun to advertise with your car. Then they ask you to wire back some of that money. This is a huge scam. Don’t buy into it.
If you’re serious that you want to advertise with your car, then you need to research to make sure that you work with a legitimate company. Investopedia says that Carvertise, Nickelytics, and Wrapify are three legitimate businesses to work with. Survey Clarity also lists Varvertise and Wrapify along with another six companies that they say are legitimate.
But do your own research. Check with the Better Business Bureau. Read reviews of different companies. Be selective about who you work with.
How it Works
When you sign up with a legitimate car wrapping company, they will ask you a series of questions. Think of it this way: the people who are advertising on your car want to make sure that the ads are seen by the right potential customers. Therefore they need to know things like where you typically drive, how often you’re on the road, perhaps where you park your car. The more information that you provide to the company, the more likely you are to get matched with good advertising opportunities.
Some of the things advertisers look for:
- Typical mileage driven including routes (they’ll often request GPS information)
- Clean, undamaged car
- Your driving record, car insurance, and age (typically companies accept drivers 18+)
When the right match comes along, the car wrapping company will notify you. They’ll provide you all of the details about the advertising campaign. This includes how long you’ll advertise the product for. Once you agree to the terms, the company sends you the advertisement. Often, this is simply a vinyl sticker that you place on the side of your car. Of course, you’ll follow whatever rules you’ve agreed to for the campaign.
Then you’ll sit back and let the money come in. While you shouldn’t expect to get rich when you advertise with your car, you can definitely make some extra side income. Reports indicate that you can earn a few hundred dollars per month this way. Some people earn more, depending on the ads that they qualify for.
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