When it comes to purchasing a diamond engagement ring, you have plenty of options. There are local jewelers and national chain stores. (You probably have a dozen or more stores in your immediate area.) But don’t automatically assume that walking into a jewelry store and picking out your favorite ring from the display is the best way to go. Buying an engagement ring online is always an option.
The 5 Biggest Reasons to Buy an Engagement Ring Online
Buying an engagement ring is a big decision. It’s not something to take lightly or approach with carelessness. It’s helpful to have options and online jewelers open up a whole new set of choices for discerning buyers.
Here are a few of the biggest reasons why we encourage people to shop for and buy diamond engagement rings online:
Brick and mortar jewelers almost always get their engagement rings from a wholesaler (who gets the diamond and setting from a supplier). At each point along the way, the price is marked up to give each party a cut of the profits. And guess who ultimately pays for it? You, the customer.
With an online jewelry store, there’s no middleman. This keeps prices low and allows you to get more value for your dollar.
2. Greater Selection
Depending on the brick and mortar jeweler, an average store might have 25, 50, or 75 diamond engagement rings that are in your budget. And out of those rings, you’d be lucky if 10 or 15 percent of them fit the style you’re interested in. As a result, you’re forced to either spend your time carpooling around from store to store, or settle for something that’s not exactly what you want.
When you shop online, you get a far greater selection. You’ll often find hundreds (even thousands) of different rings and customization options. And with advanced filters on most of these sites, you can find precisely what you’re looking for in a fraction of the time it takes to shop brick and mortar stores.
3. Work With Designers Directly
Most physical jewelry stores have a set inventory and that’s it. They can try to go out and find a ring for you, but they don’t typically have the internal resources to create something for you.
With an online jewelry store, like Diamondere, you have the ability to work directly with designers – altering, customizing, or even designing your own unique engagement ring. This makes the process even more enjoyable and rewarding.
4. No Retail Overheads
Owning a brick and mortar jewelry store is expensive – particularly if it’s in a hot shopping district or desirable location. Depending on the size and location, it’s possible for even small jewelry stores to spend $5,000, $10,000, or $15,000-plus on rent every single month. Add in the cost of keeping the lights on, paying sales staff, buying store displays, etc. and the overhead expenses really start to add up.
With an online store, there is no overhead. They run much leaner businesses and, as a result, are able to pass some of these savings on to you. This results in lower prices for the exact same rings.
5. No Sales Pressure
If you’re like most people, one of the worst parts about shopping in person – whether it’s for a diamond ring or a new car – is the pressure from the sales staff. When they’re talking, asking questions, and pushing you to make a decision, it’s difficult to relax and enjoy the process. You don’t get any of this when you shop online.
Shopping online is comfortable and self-paced. You can browse inventory from the comfort of your sofa, save the rings you’re interested in, and quickly move past the ones you aren’t. It’s a much more efficient and low-pressure environment.
Use Your Discretion
While shopping online for a diamond engagement ring is something that every couple should consider, it’s also important to remember that there are risks and possible complications involved. If you’re going to shop around, make sure you’re only working with reputable online jewelers and never put yourself in a compromising situation.
Always do your research and look for reviews, testimonials, and third-party accreditation. It’s also recommended to shop with companies that offer lab certification on diamonds, warranties, and return policies. Each of these elements can protect you, the buyer, from negative risk factors.