If image is important in his job, would switching cars help? Let him drive the Corolla and you drive the Focus?
For what it's worth, we personally know several successful business owners who drive cars that are pretty much beaters ... Once you reach a certain level of success, you don't have to give a you-know-what what others think of you. Our former next door neighbor owned a nice internet business, and he drove a Ford Focus. Not because that was all he could afford, but because he was smart enough not to throw his money away on a depreciating asset, and since he owned the company there was no one to look down on him.
For what it's worth, we personally know several successful business owners who drive cars that are pretty much beaters ... Once you reach a certain level of success, you don't have to give a you-know-what what others think of you. Our former next door neighbor owned a nice internet business, and he drove a Ford Focus. Not because that was all he could afford, but because he was smart enough not to throw his money away on a depreciating asset, and since he owned the company there was no one to look down on him.
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