We periodically shop at outlet centers, both in our area and when we are traveling. Sometimes we get some pretty decent deals but overall I think the whole concept is much more hype than substance.
I'm old enough to remember when an outlet store truly was an outlet. There was usually only one location, often located near or even at the company headquarters or factory. They would sell overstock, returns, seconds, irregulars, last seasons' merchandise, etc. These were usually bare bones stores, no fancy displays, minimal merchandising - often just big bins with simple signage.
Over time, the companies caught on to the popularity of the outlet concept and they started opening outlet stores across the country promoting the idea that you could get the same items as in regular stores but at a greatly reduced price. The problem is that generally isn't true. There isn't anywhere near enough overstock, discontinued, or out of season stuff to stock all of these stores, so they started manufacturing merchandise strictly for the outlet stores. It is stuff that might be similar to their regular line but typically lesser quality which allows them to sell it for a lower price.
They also really push the "discount" aspect. Everything in these stores is always "on sale". For example, in Reading, PA, at the Vanity Fair outlet, everything in the store is always half-price. Of course, it isn't really half-price. They just made it look that way. The $10 shirt is and always has been $10. It was never sold for $20 despite what the price tag says. They want you to think you're saving 50% when you aren't actually saving anything. Another example happened today when we were in the Van Heusen outlet here in NJ. Almost everything in the store was "on sale" for 70% off - except it wasn't really. I looked at a pair of pants marked $56. I know darn well that they have never, ever sold those pants for $56. They're usually in the $25-30 range so 70% off made them under $17 which is a good deal, but not the 70% off they are pretending it is.
I know I'm in the minority but I wish they would just put the actual price on the label and then base the sale prices on that.
What do the rest of you think about the explosion of outlet stores?
I'm old enough to remember when an outlet store truly was an outlet. There was usually only one location, often located near or even at the company headquarters or factory. They would sell overstock, returns, seconds, irregulars, last seasons' merchandise, etc. These were usually bare bones stores, no fancy displays, minimal merchandising - often just big bins with simple signage.
Over time, the companies caught on to the popularity of the outlet concept and they started opening outlet stores across the country promoting the idea that you could get the same items as in regular stores but at a greatly reduced price. The problem is that generally isn't true. There isn't anywhere near enough overstock, discontinued, or out of season stuff to stock all of these stores, so they started manufacturing merchandise strictly for the outlet stores. It is stuff that might be similar to their regular line but typically lesser quality which allows them to sell it for a lower price.
They also really push the "discount" aspect. Everything in these stores is always "on sale". For example, in Reading, PA, at the Vanity Fair outlet, everything in the store is always half-price. Of course, it isn't really half-price. They just made it look that way. The $10 shirt is and always has been $10. It was never sold for $20 despite what the price tag says. They want you to think you're saving 50% when you aren't actually saving anything. Another example happened today when we were in the Van Heusen outlet here in NJ. Almost everything in the store was "on sale" for 70% off - except it wasn't really. I looked at a pair of pants marked $56. I know darn well that they have never, ever sold those pants for $56. They're usually in the $25-30 range so 70% off made them under $17 which is a good deal, but not the 70% off they are pretending it is.
I know I'm in the minority but I wish they would just put the actual price on the label and then base the sale prices on that.
What do the rest of you think about the explosion of outlet stores?
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