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Rewards Cards Only Reward the Credit Industry
By Kevin LoVecchio
One small business owner wrote regarding the high costs that card processors charge retailers for every credit card transaction. These fees can range as high as 6 to 7% depending on the volume of transactions and type of card, with rewards card incurring the highest fees.
Interestingly, some consumers don't realize that the rewards percentages that kick back into their accounts are not coming from the credit card company. Rather, the business on the other end pays that amount (and then some) towards the transaction.
Many consumers might find these types of redistributions perfectly acceptable, but the point is often missed that businesses often compensate for these expenses by raising prices.
Moreover, as our reader points out, retailors are not allowed to give discounts to customers who pay by cash or check. Doing so will cause them to lose the "privilege" of accepting credit cards as a form of payment.
Thus, the merchant's credit card-related expenses get transferred to all customers, those with rewards cards and otherwise, and everyone ends up paying more for every item and every purchase. What good are those rewards if you're simply paying more up front?
The only group making a profit or deriving a benefit from these arrangements is, of course, the credit card industry. Our reader suggests that this "smacks of a monopoly."
But the credit industry wants you to believe that your "1% cash back" or miniscule airline miles reward is a little something extra that you wouldn't receive if you paid by cash. They're right, to some extent -- but only because they've forced all of us, cash customers included, to systematically pay extra up front.
Sort of puts a damper on the whole reward card/incentive program, no?
By Kevin LoVecchio
One small business owner wrote regarding the high costs that card processors charge retailers for every credit card transaction. These fees can range as high as 6 to 7% depending on the volume of transactions and type of card, with rewards card incurring the highest fees.
Interestingly, some consumers don't realize that the rewards percentages that kick back into their accounts are not coming from the credit card company. Rather, the business on the other end pays that amount (and then some) towards the transaction.
Many consumers might find these types of redistributions perfectly acceptable, but the point is often missed that businesses often compensate for these expenses by raising prices.
Moreover, as our reader points out, retailors are not allowed to give discounts to customers who pay by cash or check. Doing so will cause them to lose the "privilege" of accepting credit cards as a form of payment.
Thus, the merchant's credit card-related expenses get transferred to all customers, those with rewards cards and otherwise, and everyone ends up paying more for every item and every purchase. What good are those rewards if you're simply paying more up front?
The only group making a profit or deriving a benefit from these arrangements is, of course, the credit card industry. Our reader suggests that this "smacks of a monopoly."
But the credit industry wants you to believe that your "1% cash back" or miniscule airline miles reward is a little something extra that you wouldn't receive if you paid by cash. They're right, to some extent -- but only because they've forced all of us, cash customers included, to systematically pay extra up front.
Sort of puts a damper on the whole reward card/incentive program, no?
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