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(ARA) - With the holidays fast approaching, nearly half of Americans still haven't begun their shopping. Despite how frantic they may become to complete this annual ritual, they will likely avoid one temptation, reveals a new survey: Regifting.
Fifty-seven percent of Americans are "horrified" by the idea of giving someone else a gift that they previously received, indicates a Discover Card survey of 1,000 Americans. Even more surprising, almost half of Americans never return a gift, and a mere 3 percent claim they return "most" gifts. The survey also suggests that those who do return gifts spend about one to three hours doing so.
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So what kind of gifts do consumers want this year? The vast majority favor gift cards, which have grown increasingly popular in recent years. Eight in 10 Americans would be "thrilled" or "pleased" to receive a gift card they can use anywhere. By a 7-3 margin, Americans prefer getting a universal gift card rather than a store-specific gift card. Shoppers consider gift cards as ideal presents for those people on their lists who are hard to buy for or who may live far away.
To help ensure that a gift will truly go toward the purchase of something special, consider steering clear of giving cash. The survey found that while 85 percent of Americans use gift cards to buy something special for themselves or to go out to dinner, those who receive cash are more apt to pay bills.
If dealing with the crowds or the hustle and bustle of this holiday season is an issue, the study suggests a few alternate choices. Americans are shopping online, attempting to make their own presents, purchasing a gift card or donating to a charity on behalf of the recipient.
If it's still a scramble to find that perfect gift this holiday season, do what 4 percent of consumers do -- stop by the local convenience store and pick up something special. After all, nothing says "Happy Holidays" like a pine-tree air freshener.
Courtesy of ARA Content
Fifty-seven percent of Americans are "horrified" by the idea of giving someone else a gift that they previously received, indicates a Discover Card survey of 1,000 Americans. Even more surprising, almost half of Americans never return a gift, and a mere 3 percent claim they return "most" gifts. The survey also suggests that those who do return gifts spend about one to three hours doing so.
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So what kind of gifts do consumers want this year? The vast majority favor gift cards, which have grown increasingly popular in recent years. Eight in 10 Americans would be "thrilled" or "pleased" to receive a gift card they can use anywhere. By a 7-3 margin, Americans prefer getting a universal gift card rather than a store-specific gift card. Shoppers consider gift cards as ideal presents for those people on their lists who are hard to buy for or who may live far away.
To help ensure that a gift will truly go toward the purchase of something special, consider steering clear of giving cash. The survey found that while 85 percent of Americans use gift cards to buy something special for themselves or to go out to dinner, those who receive cash are more apt to pay bills.
If dealing with the crowds or the hustle and bustle of this holiday season is an issue, the study suggests a few alternate choices. Americans are shopping online, attempting to make their own presents, purchasing a gift card or donating to a charity on behalf of the recipient.
If it's still a scramble to find that perfect gift this holiday season, do what 4 percent of consumers do -- stop by the local convenience store and pick up something special. After all, nothing says "Happy Holidays" like a pine-tree air freshener.
Courtesy of ARA Content
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