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Americans may be forgoing Starbucks and stocking up on Spam, but they are also making severe “diagnostic errors,” Mr. Brafman said. “They’re stressed out, and using the wrong information” — such as the belief that buying at Wal-Mart equals saving money — “to make a decision, and ignoring all other data that contradicts that decision.”
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Interesting article pointing out that saving money is relative...
A couple we know shop the discount club stating they are saving money...milk is cheaper, bread is cheaper, etc. But, they don't have kids at home and they eat out 75% of the time...I can't see where buying a gallon of milk and throwing most of it out and doing the same with bread is cheaper when you have to buy bigger portions. I prefer to go to the grocery, pay for a half of gallon of milk, and use it all.
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