This is no joke - they are testing out credit card donations for those holiday shoppers who don't have any spare change to throw into the Salvation Army red kettles.
The test is starting this season with five bell-ringers in El Paso County, Colorado. If the tests prove profitable, look for the concept to be a normal mainstay in future years across the nation.
So why exactly does the Salvation Army need to accept credit cards? "Salvation Army officials say the kettle tradition needs to be tweaked as consumers increasingly carry only plastic."
source
The test is starting this season with five bell-ringers in El Paso County, Colorado. If the tests prove profitable, look for the concept to be a normal mainstay in future years across the nation.
So why exactly does the Salvation Army need to accept credit cards? "Salvation Army officials say the kettle tradition needs to be tweaked as consumers increasingly carry only plastic."
source
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