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From cnn.money.com
<i>Floyd Hayes, a British-born, New York-based adman auctioned off the rights to his voice on eBay last month for $750.
Hayes, 33, a creative director for Cunning Stunts Communications, a non-traditional marketing firm, pledged to spend this week screaming out the name of his sponsor every 15 minutes of his work day, no matter where he was or what he was doing at the time.
The winning bidder, Halls Fruit Breezers, was a natural tie-in: a throat-soothing product for someone who was planning to shout himself hoarse for a week.
Now that it's over, has Hayes gained any particular perspective from the experience?
Mostly, he says, that one week is "Quite long enough, thank you very much...</i> <A HREF="http://money.cnn.com/2005/03/23/pf/vocevertising/index.htm">Entire Story Here</A>
<i>Floyd Hayes, a British-born, New York-based adman auctioned off the rights to his voice on eBay last month for $750.
Hayes, 33, a creative director for Cunning Stunts Communications, a non-traditional marketing firm, pledged to spend this week screaming out the name of his sponsor every 15 minutes of his work day, no matter where he was or what he was doing at the time.
The winning bidder, Halls Fruit Breezers, was a natural tie-in: a throat-soothing product for someone who was planning to shout himself hoarse for a week.
Now that it's over, has Hayes gained any particular perspective from the experience?
Mostly, he says, that one week is "Quite long enough, thank you very much...</i> <A HREF="http://money.cnn.com/2005/03/23/pf/vocevertising/index.htm">Entire Story Here</A>