The Return of BankAmericard

[sweeps]

Bank of America said Tuesday that it is bringing back its BankAmericard, one of the first bank-issued credit cards to gain nationwide acceptance and a precursor of the Visa card brand.

Unlike its predecessor of 50 years ago, the new BankAmericard will carry rewards, the Charlotte, N.C.-based bank said.

CNN Money Article

[poundwise]

Now if I only could remember where I put that ten foot pole.

[Pupart]

Are they going to do mass mailings again?


When Bank of America launched the nation's first general-purpose credit card in 1958, it simply dropped 60,000 of them in a mass mailing to residents in Fresno, California

Bank of America said Tuesday that it is bringing back its BankAmericard, one of the first bank-issued credit cards to gain nationwide acceptance and a precursor of the Visa card brand.

Unlike its predecessor of 50 years ago, the new BankAmericard will carry rewards, the Charlotte, N.C.-based bank said.

CNN Money Article

[Joan.of.the.Arch]

Oh yeah, BankAmericard. I had forgotten about that. Didn't it just get renamed to something else?