The majority of my portfolio is in ETF's, but I do own AMZN & MSFT, primarily because I follow both companies out of genuine interest...on both the consumer & enterprise sides of the two businesses. I bought in to MSFT at $40 off the potential of their cloud business (Azure) growth which has been a big part of driving their stock to $90. I bought into AMZN more recently (also primarily for AWS Cloud, but many other reasons as well), but my investment has done quite well so far.
If I didn't have a genuine interest in these companies I wouldn't have bothered, but I literally read follow the news of these 2 companies every day of the week lol. Sure you can roll the dice on stocks, but it helps to have a good feel about the companies plans and potential.
If I didn't have a genuine interest in these companies I wouldn't have bothered, but I literally read follow the news of these 2 companies every day of the week lol. Sure you can roll the dice on stocks, but it helps to have a good feel about the companies plans and potential.

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