Originally posted by dontgopoor
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No it's not a marketing tactic to advise people to avoid fear and stay invested. The advice given here is free of charge to anyone. Who would benefit? We get no commissions from you taking our advice. But it helps to keep realistic expectation. 9% is realistic, and I'd say plan on 7%+.
This is planning, not prophecy. Start somewhere realistic. Err slightly on the conservative side. Monitor progress and adjust savings rate as needed.
First, define long term? 5 years? 10? 20? 50? 100? How you define long term makes a huge difference. Here's one article that has various returns - Observations: Average Stock Market Return Since 19xx. (I have no affiliation with the blogger; I just googled long-term stock returns). Note the link "Best & Worst Returns for 1-100 Year Holding Periods" - lots of variation depending on starting and ending years for the same holding periods. And I believe these stats reflect just US equities.
Here are all the returns since 1871: CAGR of the Stock Market: Annualized Returns of the S&P 500
Doing the math with compounding, there have only been 4 10-year periods out of the 132 possible 10-years that lost money on average. (Highest loss, of 1.47% in the period ending 2008). That's pretty good odds for a 10 year investment horizon.
There has never in history been a 15+ year period where stocks lost money. Retiring at 65, and need money to at least age 80? That's 15 years. Should include stocks. Saving for retirement at age 35, desiring a certain sum by age 65? That's 30 years. Should include stocks.
With today's global markets, domicile of the equity should be considered - US, European, Asian, Emerging Market. The levels of debt, inflation, and currency stability will greatly impact real returns.
Could equities return 10% within your definition of long term? Sure. But they could not. (yes, dollar cost averaging helps).

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