market response to Jobs' health

[takeback]

Overseas share prices down. Isn't this just over reactivity?
I don't own individual stocks so I have no skin in this game, but following the story it seems premature given how big Apple is and their market share.
But I guess this happens all the time when a CEO has a major status change........

[gambler2075]

The thing I love about the stock market is that, no matter what people tell you, fundamentals do not matter in the short term. If people THINK that AAPL is going to flounder without Steve Jobs, then the PPS will take a hit. It may not even matter, but it is the PERCEPTION that matters.

Same thing with the pharma stocks... I don't care if a drug is going to make a company a billion dollars, or if it is going to flop... All I care is what people THINK (as a trader).

It took me a while to come to the realization that it is not the truth that matters, but what people think is the truth. I used to beat my head against the wall, wondering why investors and traders were so clueless since I knew what the truth of the matter is, but now I realized that you can't fight it... you might as well just go with the flow and make more money swimming with the current, even if you know that you will eventually be going in the opposite direction

g

[bjl584]

It was down almost 3.5% when I checked earlier. It's currently down about 2.75%, so it's rebounded some. This is a good short term play, as Apple is a solid company with good numbers. This news will pass in the next few days.

[KTP]

All I know is I bought 20 AAPL Feb 11 $390 calls for $0.66 this morning and they are trading at $1.15 now. Amazing that I control $680,000 worth of stock for $1320. (Also amazing that my play is already up almost 75% in a couple hours). I figured, if you can't beat the Apple fanatics, might as well join them.

[Slug]

I should have bought the calls but was gutless. I bought the shares instead. At least I'm up $10/share already.

[snafu]

this is a cut throat market segment with several copycats offering similar products @ Comex 2010 slightly cheaper. Jobs is the innovator, it's his vision that moves his company into the future. There are lots of imitators.

I'm not in China this year but I can imagine how many 'replicas' are being churned out.

[tripods68]

I won't buy AAPL at this price. I'm hoping they will split where they become affordable again..

[Slug]

I won't buy AAPL at this price. I'm hoping they will split where they become affordable again..

This doesn't really make sense unless your buying power is limited to such a degree that if you bought a single share you would be essentially be overweighted in AAPL. Is that what you're saying?