Can anyone help me buy a Dr's Office?

[MooseBucks]

That's so difficult to calculate, though. It isn't always so clear cut. Maybe I see an ad for Dr. Jones. Two weeks from now, my neighbor says she's looking for a new chiropractor so I mention that I heard about a new guy in town, Dr. Jones. When she goes in and fills out "How did you hear about us?" and she writes, "From my neighbor" that won't get attributed as being from the advertisement.

Or maybe I myself went to see Dr. Jones as a result of the ad. I was really pleased so I told several people and a couple of them ended up going to him, too. My visit might count but theirs wouldn't.

I agree the first statement but how often does someone refer someone else to a Dr that they happened to see a Facebook advertisement for? Off the top of my head the easiest way to track it would be to offer some discount within the advertisement. That way you know you are at least getting people to look at the ad.

For the second example, why should they count as coming in from advertising? It is getting too much into MLM.

[disneysteve]

For the second example, why should they count as coming in from advertising?

If not for the ad, none of those patients would have gone there. If you only count the "1st generation" visit and not subsequent patients that feed off of that, you would be underestimating the value of your advertising.

[StormRichards]

Off the top of my head the easiest way to track it would be to offer some discount within the advertisement. That way you know you are at least getting people to look at the ad.

I've never owned a business but if I were ever to start one, I would definitely find a way to identify each specific advertisement I paid for.

For a free consultation, please mention this code POST2017 when scheduling your appointment.

For 10% off your purchase, please bring this advertisement.

[rennigade]

https://www.bogleheads.org/forum/viewtopic.php?f=2&t=210955