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I think this does happen. Companies don't want to waste their time and money defending stuff like this, especially when they are clearly wrong. It's bad for business. They'd much rather settle, pay some money, and move on.
In the US, courts have decried that advertising which doesn't lie (even though it deceives) is protected free speech. By displaying the prices, and not explicitly saying that a Value Meal is cheaper than individual purchases, McDonalds isn't lying.
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