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Businesses going online-only as a result of COVID

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  • Businesses going online-only as a result of COVID

    I wonder if this will be a trend. I saw on Facebook this morning that a local yoga studio has announced they will not be reopening their physical location. They are not going out of business but are going to remain online-only, doing both live and on-demand classes online.

    For a full service gym, this isn't an option because you need all of the equipment, but for something like yoga, all you need is some space and a mat. That can easily be done virtually.

    I know that a lot of places have actually seen an increase in business as a result of the quarantine. People have had more free time, which is a temporary situation, but they've also been able to interact with places that maybe aren't that close to home or convenient to get to. Heck, I live in NJ but if I really wanted to, I could join an online yoga studio located anywhere in the country. If a friend in California told me she loves her instructor, I could sign up and take classes with her.

    Sort of related to this is something we've seen at our synagogue. Attendance at Sabbath services, Torah study, and adult education classes has skyrocketed since they all went virtual. They did a book discussion group a couple of weeks ago. Typically, something like that might attract 15 or 20 people in person. This time, it was attended by 150 people online. They're already planning to continue all of the online content even after the building reopens for in-person events. They've seen the power and draw and appeal of the online interactions.

    Steve

    * Despite the high cost of living, it remains very popular.
    * Why should I pay for my daughter's education when she already knows everything?
    * There are no shortcuts to anywhere worth going.

  • #2
    I've been doing yoga online via youtube, for free. I would not pay to take an online class. The benefit of paying for an in person class is that you get personalized instruction. I'm not sure that is an available feature of online classes.

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    • #3
      Originally posted by moneybags View Post
      I've been doing yoga online via youtube, for free. I would not pay to take an online class. The benefit of paying for an in person class is that you get personalized instruction. I'm not sure that is an available feature of online classes.
      I understand that, but apparently there are enough customers willing to continue to pay for their services.

      My wife has been doing virtual sessions with her trainer from our gym. He's only charging $10 per session which isn't bad, especially since our gym fee is frozen until they reopen.
      Steve

      * Despite the high cost of living, it remains very popular.
      * Why should I pay for my daughter's education when she already knows everything?
      * There are no shortcuts to anywhere worth going.

      Comment


      • #4
        Originally posted by disneysteve View Post

        I understand that, but apparently there are enough customers willing to continue to pay for their services.
        For now. If that becomes the trend where yoga studios go virtual, you're going to see a massive amount of yoga videos being uploaded to youtube for free. Yoga instructors charging a fee for virtual sessions will be a thing of the past. You'll have a dozen or so popular ones on youtube with millions of followers.

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        • #5
          Originally posted by rennigade View Post

          For now. If that becomes the trend where yoga studios go virtual, you're going to see a massive amount of yoga videos being uploaded to youtube for free. Yoga instructors charging a fee for virtual sessions will be a thing of the past. You'll have a dozen or so popular ones on youtube with millions of followers.
          Yeah, I must say I was surprised by it. I know there's a ton of free content online. I don't know the details so I have no idea what services they're offering beyond the live classes and on-demand content. I guess the live stuff is the main thing. As I said, we're paying for my wife to workout with her trainer. There is something different between a live session and just watching a video. My wife is the type who needs to be accountable to someone. She needs that scheduled session that forces her to exercise at that time regularly and with someone pushing her through the workout. Sure she could watch a video on YouTube but it wouldn't happen. She wouldn't commit the time the same way that she does with a live trainer. I'm sure a lot of the folks willing to pay for the live yoga sessions are the same way.
          Steve

          * Despite the high cost of living, it remains very popular.
          * Why should I pay for my daughter's education when she already knows everything?
          * There are no shortcuts to anywhere worth going.

          Comment


          • #6
            Well of course. There's a reason why Shopify is at an all time high.

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