I think the culture about reusable bag is not the same throughout the whole USA-Canada. Here in Montreal, lots of people use reusable bags for groceries, and some stores do not even have bags anymore! (No 5 cents bags for sale, nothing!) For shopping in the mall (clothes and such), it's much less common to see reusable bags, but it's accepted. Myself, I have 2 bags that I keep in my purse: cute, lightweight, & folded in a tiny pouch.
When I'm cross border shopping in northern NY or Vermont, I have no problem using reusable bags and don't feel out of place for doing it (grocery or the mall). When I was in Virginia this summer, it was not common, even at the grocery store, and I felt quite the outsider. Finally, in Florida last September, while I was buying some clothing, I took out my nice cute bag from my purse, and asked the cashier to put my clothes in. She thought the bag was very cute, but clearly did not see the intent behind it: she placed the clothes in a plastic bag and folded the edges so it would fit in my personal bag!
At that point, I just let go, not worth it to try to explain to someone whose English was as good as my Spanish (i.e. basic but serviceable). Clearly Floridians don't use much of those for shopping. No idea about grocery stores though, but my in-laws got us nice wine bags from Publix last year, so it must be better.
When I'm cross border shopping in northern NY or Vermont, I have no problem using reusable bags and don't feel out of place for doing it (grocery or the mall). When I was in Virginia this summer, it was not common, even at the grocery store, and I felt quite the outsider. Finally, in Florida last September, while I was buying some clothing, I took out my nice cute bag from my purse, and asked the cashier to put my clothes in. She thought the bag was very cute, but clearly did not see the intent behind it: she placed the clothes in a plastic bag and folded the edges so it would fit in my personal bag!

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