This week's Toys R Us circular really annoyed me. The front page is entirely taken up by an ad for the iPod. The main part is for the $150 model. The lower part is for a more expensive model ($230 I think) and there is a small inset for the Shuffle for $50.
I don't know about anybody else, but I sure don't consider a $150 or $230 iPod to be a toy. Even the $50 "cheap" model isn't a toy. I was surprised to learn that Toys R Us even sells iPods as I don't see how that fits what a toy store should be selling.
I'm more bothered by the whole marketing since those circulars really aren't aimed at parents but at kids. They want to kids to flip through and see the things they then ask mom and dad for at birthday and holiday time.
How did our society get so off-track? What happened to Barbie and GI Joe and Lego and board games (the ones where you actually have to count the money and roll the dice)? I'm 44 and still have most of my good board games from childhood. How many kids today will still have their iPods 30 years from now? ZERO!
Sorry, but I just find the whole thing very sad.
I don't know about anybody else, but I sure don't consider a $150 or $230 iPod to be a toy. Even the $50 "cheap" model isn't a toy. I was surprised to learn that Toys R Us even sells iPods as I don't see how that fits what a toy store should be selling.
I'm more bothered by the whole marketing since those circulars really aren't aimed at parents but at kids. They want to kids to flip through and see the things they then ask mom and dad for at birthday and holiday time.
How did our society get so off-track? What happened to Barbie and GI Joe and Lego and board games (the ones where you actually have to count the money and roll the dice)? I'm 44 and still have most of my good board games from childhood. How many kids today will still have their iPods 30 years from now? ZERO!
Sorry, but I just find the whole thing very sad.
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