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Seeing Clearly Through Online Contact Lens Tactics

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  • Seeing Clearly Through Online Contact Lens Tactics

    SEEING CLEARLY THROUGH ONLINE CONTACT LENS TACTICS
    Tips to save time, money and potentially your eyes

    Each year, millions of American consumers fill their contact lens prescriptions through online retailers such as 1-800-Contacts and Lens.com. 1-800-Contacts alone fills an average of over 5,000 prescriptions a day . Consumers rightly believe that they are receiving the same product, for a lower price and with less effort. But how do you know which site to buy from when they all claim to have the lowest price and best service? Here are some tips to help you decide.

    Shop around!
    The difference in cost between sites can be enormous! Compare the prices in the table below (prices include shipping, handling and current coupons) :

    Lowest Price Highest Price
    1 Day Acuvue $429.33 $727.75
    Acuvue 2 $100.21 $189.55
    Acuvue Advance $124.01 $245.55
    Acuvue Oasis $158.00 $316.95
    Focus Dailies (90 pack) $246.41 $476.95
    Focus Night & Day $164.98 $298.00
    Freshlook Colorblends $196.00 $324.95
    O2 Optix $126.00 $208.55
    Soflens 66 Toric $171.61 $276.00
    Table 1 Lowest and Highest price for a year supply of lenses for both eyes

    A good place to start is price comparison sites specific to contact lenses, such as tjoos.com, healthpricer.com and lensprice.com.

    Calculate your total cost, not just cost per box
    The cost per box advertised by contact lens sites and the majority of shopping sites can be very misleading. It does not take into account four other factors which make a significant difference in the total amount you pay. These factors are:
    • Shipping cost: the cost of shipping the product to you
    • Handling cost: the cost of processing your order
    • Volume discounts: the discount you receive for buying a larger quantity (only available on some sites)
    • Coupons/promotional discounts: seasonal, shipping or product-specific discounts
    To find the lowest total price, you must take all four of these factors into account.
    For example, Lens.com advertises Focus Monthly for $17.99 per box, however, if you order a year’s supply you will actually pay $21.15 per box.

    You don’t need a name-brand site…but go with a reputable one
    Some contact lens sites have spent millions in advertising, so that their name is branded in your mind when you buy contacts. These are often amongst the most expensive sites. There are plenty of other reputable sites for buying contacts online, often for a much better price and comparable levels of service. There are also plenty of shady sites out there – a good way to screen out these sites is to call their customer service hotline and ask about their return and privacy policies as well as their product guarantees.

    Buy a year’s supply or more
    Most people are unlikely to visit their eye doctor more than once a year, so it makes sense to buy at least a year’s supply. In most states, contact lens prescriptions are valid for two years, so if your eyesight is relatively stable, you may want to consider buying up to two years’ supply. Buying more can save you on shipping and handling costs. Volume discounts and coupons can further lower your price per box.

    Double check your prescription and expiration dates
    It is extremely important to check your prescription and the expiration dates on your contact lens boxes as soon as they arrive. Make sure that the boxes match your prescription in terms of type, power and base, and that the expiration date is beyond when you would last expect to use the contact lenses. This is an important step that you should take with any healthcare product.

  • #2

    Also, don't forget rebate/reward links.

    I buy my contacts from Lens.com and do that through the Mr. Rebates site. I get a great price on my lenses (a 12 month supply or more at a time) plus I get money back for the purchase. In addition, the last time I purchased my lenses I used a coupon (found on the Mr. Rebates site) for free shipping.

    You could do similarly through other cash back sites or reward/points sites. You can take that further and make the purchase with a cash back/reward credit card too.

    Definitely shop around. I found that 1-800-Contacts, for instance, cost more than buying locally. Check Wal-Mart and/or shopping club prices too.

    Comment


    • #3
      Good point. It is important to distinguish between rebates and coupons. Rebates are provided by the manufacturer of the contact lenses regardless of where you buy them. Coupons are provided by the online store.

      Many stores list very low prices by factoring in rebates. This can be misleading when you're comparing prices between stores. Always look at prices without rebates, as you can get the rebates regardless of where you buy. Also note that there can be conditions to getting the rebates, such as the need to have done an eye exam in the last 3 months.

      Comment


      • #4
        Rebates are how we get by when by big purchases. Without them my family could not afford have the stuff we have.

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