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Do poor customer service policies determine repeat business?

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  • Do poor customer service policies determine repeat business?

    Had 2 bad customer service related issues this week.

    We have had a baby in the house all week, as her parents are on a trip. On Thurs we went to a well known chain restaurant to eat. On the door, was a hand printed sign that read "absolutee (yes,that is how it was spelled) no outside food or drinks".

    We went in and ordered. Next thing I know I have a manager coming over to tell me no outside food or drink was the policy. He was refrencing the sippy cup of breast milk and rice puffs I had brought in for the baby, who is not yet on solid food. (8 months old, very happy, not loud or crying--never even made a sound)

    Yes, this chain is supposed to be family friendly. They not only have a children's menu but also high chairs and bibs.

    We left, and I called ASAP the 800 number for the chain. I told them what happened and gave them the managers name and sent a follow up email with a picture of the sign on the door.

    Today, we got a $25 gift card in the mail and a letter stating that is not the chain policy and that infant food is certainly ok to bring in. We will visit the chain again, but not that particular store for quite some time.

    Lastly, I witnessed this one--a nearby park had an Easter egg hunt (kids had to pay $2 to be in it), sponsored by several businesses. It was advertised for all ages, and was divided up by age group. A family had what appeared to be a woman in her early 20's who was mentally disabled. She did not appear dangerous or threatening. Her parents took her to the circle of kids that were around 4-5, of the age where she appeared to be mentally. The park attendant told her parents she needed to go to the adults hunt. The mom told the attendent her daughter had the iq of a 5 year old and could not keep up in that hunt and that the prizes there were not appealing to her. The park attendent replied that wasn't his problem. They left, and the girl was in tears. Several of us complained to another attendent who turned out to be in charge. He ran the family down and brought her back and allowed her to participate where her parents had put her orginally.

    Both of these turned out ok, but only after complaining up the ladder.

    I wonder how many businesses loos money and business over incidents like this--where people seem to decide policies on their own, without following the companies policies.

  • #2
    I think it happens every day in virtually all businesses. The difference is in what is known as "guest recovery." How does the business respond and take care of the customer who complains. In both of your examples, there was decent guest recovery. With the restaurant, you got an apology and a gift card to invite you back. In the other, the girl was ultimately able to participate. Neither episode should have occurred but at least both got resolved. If you study any well-respected company, you'll typically find that guest recovery is something they pride themselves on. No company can be perfect or be sure that every employee will handle every situation properly but they can focus on making sure that mistakes get corrected to the guest's satisfaction.

    And to answer your question, yes, I absolutely think customer service policies determine repeat business. If I have a bad experience but my complaint gets resolved to my satisfaction, I'll go back and give them another chance. If they blow me off and don't seem to care when I complain, they won't see me again.
    Steve

    * Despite the high cost of living, it remains very popular.
    * Why should I pay for my daughter's education when she already knows everything?
    * There are no shortcuts to anywhere worth going.

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