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Morning Coffee Fix To Cost More

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    Morning Coffee Fix To Cost More

    Starbucks plans to raise prices for the first time in four years, a newspaper report confirmed Thursday, hoping that loyal customers already willing to pay more than $3 for a tall latte will stick around.

    "Prior to the end of the calendar year, Starbucks will be taking a modest price increase," Chairman Howard Schultz told the Wall Street Journal, citing escalating dairy prices, as well as rising rent and health insurance costs...

    Schultz would not say how much prices would rise this time around. The gourmet coffee retailer last raised prices by 7 cents on average, or 2 to 3 percent, in August 2000, the newspaper reported.

    The newspaper quoted customers as saying the proposed hike is "ludicrous..." [ read more at <a href="http://money.cnn.com/2004/09/02/news/fortune500/starbucks/index.htm">CNN</a> ]

    #2
    Re: Coffee Morning Fix To Cost More

    Jeffrey, why'd you have to post this on Friday morning, traditionally my stop-at-Starbucks morning once dance is back in session?

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