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Airline Low Price Guarantee

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    Airline Low Price Guarantee

    Continental Airlines (CAL) this week becomes the first airline to jump aboard the low-price-guarantee bandwagon for tickets bought through its Web site.
    Following a widespread practice in the hotel industry, Continental is promising travelers a 10% discount on a future flight if they can find a published fare that beats continental.com. The offer is good for tickets bought by Sept. 6, for travel Oct. 1 through Dec. 31.

    Continental's guarantee covers other airlines' fares "on the same itinerary," a qualification that may limit its exposure.

    The USA's No. 5 carrier hopes to convince Internet shoppers that they don't need to hop from site to site to get the best deal...
    [read more at usatoday.com]
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