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VISA can predict if you are going to get divorced

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  • PauletteGoddard
    replied
    Visa should share its psychological profile modality with its merchants. Visa can't get info on our buying habits let alone coveted interchange fees if merchants are refusing to accept signed credit cards as payment.

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  • rob62521
    replied
    Fascinating...I thought the article would say things like buying flowers and candy and memberships into dating sites.

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  • zakity
    replied
    Interesting...

    I would love to see what they say about all of us frugal people.

    Leave a comment:


  • jeffrey
    started a topic VISA can predict if you are going to get divorced

    VISA can predict if you are going to get divorced

    By scrutinizing your purchases, credit companies try to figure out if your life is about to change—so they’ll know what to sell you.

    If you ever doubted the power of the credit card companies, consider this: Visa, the world’s largest credit card network, can predict how likely you are to get a divorce. There’s no consumer-protection legislation for that.

    Why would Visa care that your marriage is on the rocks? Yale Law School Professor Ian Ayres, who included the Visa example in his book Super Crunchers, says “credit card companies don't really care about divorce in and of itself—they care whether you're going to pay your card off." And because people who are going through a divorce are more likely to miss payments, your domestic troubles are of great interest to a company that thrives on risk management. Exactly how the credit industry does it—through sophisticated data-mining techniques—is a closely guarded secret...


    How Visa Predicts Divorce - The Daily Beast
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