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Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
Phila. newspapers run ads about fake airline Derrie-Air - Yahoo! News
It may be a joke, but it has an intriguing idea... charging passengers by the pound. What would you think of an airline that would charge you for a ticket by your weight. Say, $1.50 per pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
Phila. newspapers run ads about fake airline Derrie-Air - Yahoo! News
It may be a joke, but it has an intriguing idea... charging passengers by the pound. What would you think of an airline that would charge you for a ticket by your weight. Say, $1.50 per pound.