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Rich and Frugal

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  • Rich and Frugal

    Ikea founder Ingvar Kamprad insists on flying coach, takes the subway to work, drives a ten-year-old Volvo, and avoids suits of any kind. It has long been rumored in Sweden that when his self-discipline fails and he drinks an overpriced Coke out of a hotel minibar, he will go to a grocery store to buy a replacement. It's clear that this is a frugal man. But is he the richest man in the world? That's a matter of some debate.

    Kamprad made headlines in early April, when the leading Swedish business weekly, Veckans Affarer, reported that he was worth $52.5 billion, which would top Bill Gates' $46.6 billion. Ikea quickly denied the claim. So did Forbes, which places Kamprad at No. 13 on its rich list...
    [read more at fortune.com]
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