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I just redeemed 440 points at Coke Rewards to get 2 gold passes to AMC theater. I don't go to the movies very much at all, but my daughter enjoys going and my wife usually takes her. With summer coming and some big movies coming, I figured it would be a good use of my points and save me some money. The gold passes are good because they can be used any time including opening week. Last time, I got silver passes and it was months before we actually used them due to the blackout dates. I've got enough points for one more pass but only ordered 2 for now.