After failing to sell a single T-shirt with my fist two designs (gluten free and paddleboarders) as part of my quest to earn $10,000 in my spare time challenge, I decided to change things up a bit. I have access to a facebook page with about 22,000 likes, and I had an idea I thought might resonate with the target audience. More than anything else, I wanted to know if my ideas were the issue for no sales with the previous T-shirts, or if it was my lack of Facebook marketing skills. I figured making a T-shirt design targeted at this group would give me an answer to that question.
The Facebook page was mainly frequented by Hello Kitty fans, and my idea was a parody. The parody was a Hello Kitty and Knitting combination mashup to create “Hello Knitty.” I felt this would appeal to Hello Kitty fans who loved to knit, and while not a huge group, they would likely be passionate about both. I sent this idea to Michael (@MindLightMedia) who I think did a wonderful job with the design:
Amount spent: $36.08 ($13.06 ad buy, $10 T-shirt design, $3 sales bonus)
Amount made: $77.31
Current total: $14.53