One of the biggest things Facebook is used for is for its chat feature. Facebook developers are looking into ways to make this feature more appealing to the younger crowd as well as keep it user friendly.
The company’s Messenger app is one of its most widely-used features. Facebook developers are looking into developing a chatbot for the Messenger app. This “chatbot” will essentially be an artificial intelligence within the app.
This new feature will essentially simulate conversations with real-life human beings. The ultimate goal of the company is to completely change how people communicate. Whether it be with your friends, business partners or your family, Facebook wants you to think of its Messenger app as a way to communicate.
“Bots are conversational so they are a natural extension of how we like to communicate and what we like to do,” said Julie Ask, an analyst. It is “like having an assistant. You can chat with the bot, ask the bot to do things for you, like order take-out or get a new lipstick.”
The chatbots will offer some interesting new things to Facebook’s Messenger app, but that is not the only thing Facebook is talking about changing at the F8 conference this week.
Because it’s a developer’s conference, they will be talking about a number of other things as well. They will likely be talking about chatbots and how businesses will be able to use them to better communicate with other businesses as well as clients and customers. The bots could potentially do away will 1-800 numbers for businesses altogether (if they are implemented to their fullest extent).
Another analyst, Patrick Moorhead, said that he expected to only see the bots in Messenger to start, however, it will likely be expanded to the website’s search tool as well. It will also give Facebook a chance to keep people on the website versus being redirected. For instance, with advertisements, many people click on the ad and are taken away from Facebook. The chatbot would be able to interact with the user and get them to stay on Facebook versus leaving and going to something like Amazon.com.
The new feature will make things like restaurant reservations on short notice easy to do. Stores and restaurants will be able to benefit from the feature as well. Many people who answer the phones at these establishments answer the same questions all night long. The chatbots will also be able to provide easy information to people without having to get off Facebook to do so.
Many analysts believe that Facebook will come out strong after the F8 conference this year. Not only are they making strides to appeal to a younger audience, but the social media website (which is the largest in the world) is also making strides to make life a little easier for its user. They will help businesses as well as help the transition between the site and other content work more seamlessly.
It is not yet certain whether these changes will be implemented or (if they are approved) when they will be implemented, but be on the look out for changes within your Facebook apps in the coming months.
Flickr: Photo: Sarah Marshall