While Amazon seems to be making the most noise about their event, they’re not the only ones. It’s a growing trend for retailers to add “Black Friday” to their sales long before the day actually arrives. Both Amazon and Walmart are starting off the month with early holiday sales. Best Buy, Target, and Toys R Us are also offering new discounted prices.
Beginning November 1, Amazon customers will find more than 15,000 Lightning Deals on their website. Steve Shure, Amazon’s Vice President of Worldwide Marketing says, “Starting in November, millions of holiday shoppers come to Amazon hunting for the best deals and that one perfect gift. This year, we will have more than 15,000 hand-selected, limited time promotions on hot products, including new early access deals for Prime members on many Lightning Deals from Amazon.com and daily sales events on MyHabit.”
From today through December 22nd, Amazon customers will be offered daily special “Deals of the Day,” including 40% or more off Star Wars and Disney Toys, 50-70% off Analon and Cuisinart cookware sets, 50% off tools, 40% off select Jeep and truck accessories, and major savings on baby products. Amazon is also offering a special “App of the Day” package deal where customers can download more than $115 in free apps and games from Amazon’s app store.
Amazon is anticipating customers to be doing their holiday shopping in a philanthropic way. For example, AmazonSmile will donate a portion of the purchase price to a charity or non-profit organization of your choosing. Amazon is also making holiday purchases easier and faster. Find a gift in a Tweet? Simply reply with the hashtag #AmazonCart or #AmazonWishList and the gift is added to their cart or wishlist. Amazon will also be providing same-day delivery in major metro areas such as Washington D.C., New York City, Philadelphia, the Bay Area, Atlanta, Boston, and more. Prime subscribers will be given the special limited-time and promotions.
Amazon might have been motivated to start their Black Friday shebang early this year when its shares plunged 11% after 2013 holiday sales. Don’t forget there are a lot of ways to save money shopping at Amazon that you should consider when you purchase from them.