You probably are aware that the advertising we see on TV is trying to influence you into buying a certain product. What you might not be so aware of, however, is that the advertising is also trying to influence the amount of the product you use.
The classic example on how what we see on TV can influence the amount we use is the old Alka-Seltzer commercials. Originally, you placed a single tablet into the water and it worked just fine. Then they came up with a “plop, plop, fizz, fizz” campaign where two tablets were used and their sales doubled as everyone thought this was the correct amount to use.
Think about the toothpaste commercials you see. They don’t place a dab on the toothbrush – the amount you need – but a full, length long, rounded amount often with an extra twist. The reason that advertisers want you to use more than you really need is because the more you use, the more of their product you need to buy.
What you need to do is to start to adjust away from what we see in advertisements to using the amounts that you really need to get the job done. Most of the time all that’s needed is half or less of what the advertisements make you believe you need in the ads.
The best way to test what amount you need for everything is to try 50% of what you currently use. If it works, you can try and reduce it even more. If it doesn’t, add a little more and keep adjusting until you come to the perfect amount. Here is a short list of products that you should consider adjusting the amount you currently use:
These are just a few of the items you may use that can be reduced without diminishing their effectiveness. You can try this with virtually every product that you use. By simply moving from what advertisers want you to use to what you actually need, you can save hundreds of dollars a year. Think of it this way. If you succeed, then you’ll only need to buy half as much as you’re currently purchasing.