You probably are aware that the advertising we see on TV is trying to influence us into buying a certain product. What you might not be so aware of, however, is that the advertising is also trying to influence the amount of the product you use.
The classic example of how what we see on TV can influence the amount we use is the old Alka-Seltzer commercials. Originally, you placed a single tablet into the water and it worked just fine. Then they came up with a “plop, plop, fizz, fizz” campaign where two tablets were used. This doubled their sales as everyone thought this was the correct amount to use.
Think about the toothpaste commercials you see. They don’t place a dab on the toothbrush. They use a full, length long, rounded amount often with an extra twist. The reason that advertisers do this is that the more you use, the more you need to buy their products.
You need to veer away from what you see in the advertisements and start using the amounts that you really need to get the job done. Most of the time, all that’s needed is half or less of what the advertisements make you believe you need in the ads.
Use Half The Amount
The best way to test what amount you need for everything is by trying 50 percent of what you currently use. If it works, you can try and reduce it even more. If it doesn’t, add a little more and keep adjusting until you come to the perfect amount. Here is a shortlist of products that you should consider adjusting the amount you currently use:
- hair rinse
- shaving cream
- dishwashing liquid
- creams & jells
- cleaning liquids
These are just a few of the items you may use that can be reduced without diminishing their effectiveness. You can try this with virtually every product. By simply moving from what advertisers want you to use to what you actually need, you can save hundreds of dollars a year. Think of it this way. If you succeed, then you’ll only need to buy half as much as you’re currently purchasing.