Social media is not only a means of staying in touch with family and friends, but it can also help you take your business to the next level.
But for social media to work for you, you have to have a following.
And not just any following will do. For instance, if your business is on Instagram, you’ll want to use organic Instagram growth strategies to get you real followers who’ll genuinely love your brand and willingly buy your products.
Followers impact your content reach, and their feedback can also help you improve the quality of your service or product. Followers are also potential customers, so more followers may mean more sales.
Unfortunately, getting genuine followers on social media isn’t a walk in the park. This is why we have come up with actionable tactics that you can use to increase your followers on social media.
So, whether you’re looking for ways to reach more people on Facebook or wondering how to get more followers on Instagram, this post is for you.
Read on and get to know how to burst your social media account with followers.
1. Complete Your Profile
Your profile is probably the one thing people check before they can follow you. Make sure it’s complete. You should also add a clear and professional-looking photo.
Some other bio ideas you can use include:
- Give a complete description of your business and your location
- Use well-designed content on your profile to make it more attractive and engaging
- Choose your business’s username carefully as you may not be able to change it
- Use the right keywords in your profile to be discovered in web searches
- Link to your other social profiles
- Include reviews, recommendations, and endorsements in your profile to build social trust
2. Share Great Content
Posting great content gives people a reason to follow you.
Don’t just set up your profile and leave it at that. Your followers want to hear from you from time to time. Sharing automated links that add no value to your audience’s life won’t work. Ensure the content you’re sharing is engaging and informative. You should also tailor your content to your followers’ interests and needs.
Ensure the content you’re sharing is also suitable for the different social media channels. For instance, use Instagram to share your product’s photos and share real-time alerts on Twitter,
3. Post Often and Be Consistent
One of the benefits of posting often is that your brand will always be in front of your audience. Regular social media posts can also help you gain useful information on the marketing strategies that are working and those that are not.
Making just one post every couple of weeks isn’t enough as your message will get lost among the hundreds of other posts your followers view daily. However, this doesn’t mean that you should spam your followers’ feed with numerous posts. Aim to make at least one post daily and be consistent when it comes to the posting time. This way, your audience will learn to anticipate your posts.
4. Cross-Promote
If you’re active on more than one social channel, you can use this to your advantage. Cross-promoting means marketing your social account on your other social media channels. For instance, you can encourage your Facebook followers to watch a video on your YouTube channel by sharing a link to the video on Facebook.
Cross promoting also involves including your social media follow buttons on your different social media accounts. You can also cross-post any updates you might have about your brand on your different social media platforms.
5. Respond To Your Customers
If you don’t respond or recognize your followers’ comments, inboxes, likes, shares, it may be costing you sales.
When you don’t respond to the comments or queries of your customers, they feel ignored. Responding swiftly on social media shows that you care about your followers and the time they take to support your brand.
Responding to queries in a mature and meaningful way also establishes you as the to-go-to expert in your industry. Prompt responsiveness also attracts more followers to your brand, and it may set you apart from the other non-responsive competitors.
6. Consider Paid Marketing
Exploring paid marketing options such as paid ads can help boost your following. Paid social media advertising can help:
- Increase your reach
- Promote your content
- Improve conversions
You can also use paid ads to target a particular market segment or audience, such as people in your email list, to encourage them to take a particular action.
In closing, whether you’re on Twitter, Instagram, Facebook, or LinkedIn, the above tips can help you increase your social media followers. Hopefully, you’ll try a few of these actionable ideas and enjoy a boost in your followers count.
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