Nowadays, there are many ways to raise money for a range of causes other than organizing raffles and bake sales. Online fundraising services and fundraising apps can help you reach your desired targets. It helps you connect with potential donors and even share your advocacy with many more people. Through these platforms, you can create a profile and tell your story, identify the cause you want to support, and the amount that you aim to raise.
What Are Fundraising Apps?
Whether you need to raise funds for tuition, medical bills, cancer treatment, social advocacies, environmental purposes, and other similar causes, fundraising apps can make the entire campaign easier.
Fundraising apps are platforms for those who are looking to raise money for a cause. If you are familiar with Kickstarter, then it’s basically how they work too, only that they are installed on mobile devices or smartphones. There are two different types of fundraising apps, and these are:
- Nonprofit-Facing Fundraising Apps: These are created for nonprofit staff members. It has extra features to accommodate the needs of a huge non-profit organization. This includes an unrestricted amount of donations, multiple charity events or advocacies, and more options for payment processing.
- Donor-Facing Fundraising Apps: These could be downloaded and used by donors themselves. Donor-facing apps are commonly used by people and charity groups. These apps let you start a fundraising event, manage donations, participate in silent auctions or live auctions, and even join raffles.
These apps are usually developed after a website version of the platform is established. The best thing about mobile fundraising apps is that they support transparency and generate more bids and clicks through their website. They also make participation easy and save a lot of time. Payments are also pretty much automatic and the receipts are sent out instantaneously, making it easy for both fundraisers and donors to keep track of donations and transactions.
While these apps are very easy to use, there are still a few things you could do to help your campaign gain traction, raise awareness, and collect more donations in the process. This article will discuss seven ways to do that:
- Tell Your Story
The key to reaching hearts, minds, and the pockets of others is, to be honest and upfront. In other words, you have to tell your story as it is. Provide more details and the reason why you need to raise a certain amount of money. When you do this, you will most likely attract like-minded individuals who also care about your cause and would want to contribute because of this.
Nailing down your story could be the key to getting a lot of people on board with what you are trying to raise money and awareness for. This is going to be crucial, especially if you are not running a popular charity organization. Many people are willing and generous enough to help, but no one would be compelled to give their money if they don’t know what it is going to be used for. Therefore, you must tell your story.
- Share The Cause To Social Media
Now that you have established your story (or cause), it’s time to get it out there. Share your campaign online and try to get it out to as many people as possible. Get your family and friends involved by getting them to share it as well. Sharing your campaign is the only way to attract more potential donors to your cause. The more people you reach, the better. You never know who you may connect with and how much they are willing to donate.
- Make Every Donation Matter
Make it clear that every donation, large or small, counts. If someone wants to donate five dollars, let that be an option and encourage everyone to give what they can. Some people who don’t have a steady income could be less inclined to donate, especially if they think that there is a minimum amount of donation involved.
If people are assured that their donation matters no matter how small it is, then you can certainly encourage or attract more donors. You can even choose to allow donors to select any amount they want to donate, or just let them share the cause on social media if they really don’t have money to spare. Some of these fundraising apps will also give a certain amount of money for every share they garner on social media. This is definitely something to look into.
- Choose The Right App
There are many types of fundraising apps, and each has unique features that may be more helpful for your needs and circumstances. Some apps can help manage pledges and charity campaigns, while others allow people to raise money for any cause.
Of course, you should also consider a platform that would make sense for your campaign. You must also pick the one that is easily accessible to as many people as possible. If the platform you chose only has a mobile app and has no website version at all, try to make sure that the app is at least available or compatible with both iOS and Android.
A mobile-exclusive fundraising app, however, has its downside. Some people don’t really want to waste time installing a new app on their phone, especially if they intend to just do a one-time donation.
As much as possible, choose an app that has a reliable website version as well. This way, donors can opt to reach and donate from whatever venue they like. This expands your potential pool of donors and increases your chance of raising more money. The right app can make all the difference when it comes to reaching people and reaching your total target. So, why not start looking for the right app for your cause.
- Show Your Face
Give a face to your campaign. Allow people to know that someone real and important is behind the cause. You can do this in different ways. You can show your own face and introduce yourself as the campaign creator. If you are working for a charity and nonprofit organization, you can use a photo of your beneficiaries and use it as the face of your campaign.
People are more inclined to trust realness and like to see the face behind the campaign or at least have some sort of image of what the money is being raised for. Even in fundraising, it’s all about transparency and trust.
- Offer Something Of Value
Many fundraisers give back or offer some form of entertainment during or after a successful donation drive. This could be in the form of perks or tokens that work as a gift of gratitude for the donors.
New platforms, such as Patreon, offer a space for artists to share their work with people who are obliged to donate via a monthly subscription. This in itself is a very different form of fundraising, but it’s still a kind of fundraising. Donors or subscribers are getting something in return for their donation. This is in the form of unique artworks, music, literary pieces, images, and more.
- Provide Updates During And After The Fundraising Drive
You have to be informative. People would want to know updates and the overall progress of the cause. Therefore, you have to be diligent and provide a thorough account of what is happening behind the scenes. This should include the total number of donations collected, point persons who are in charge of procuring items for the donation drive, and many other updates that are unique to your cause.
Show where the money is going and be honest with how the donations are making a difference. You can also release some historical information about the cause and how it has helped beneficiaries in the past. This is how you can build trust among your donors and even encourage more people to support the cause.
You must keep your donors up to date on any new and valuable information. You can do this by updating your details on the fundraising app (many of them has a feature that makes this possible). If you prefer, you may also provide updates through emails or through a social media page that is created for the cause.
Fundraising and donation drives have also harnessed the immense reach and power of new technology. Mail-in donation forms rarely work nowadays, and usually, they only appeal to an older demographic.
In contrast, sharing links on Facebook and Twitter can result in raising hundreds of dollars in just a few hours. Sometimes, it’s not always about gathering monetary donations. For some organizations, raising awareness about the cause is already enough.
Fundraising apps are simply keeping up with the times and are adapting to new ways of communication. Despite these new platforms, however, not much has changed when it comes to the causes and strategies behind a successful fundraising drive. Telling an honest story, providing updates, upholding transparency, identifying beneficiaries, and providing a token of appreciation are just some ways to ensure the success of a fundraising campaign.