Roses are red, sometimes a $1 apiece. You just have to buy more than a dozen to get them that cheap.
The smallest lot you can buy to score that price per flower appears to have jumped from Costco to ProFlowers — although once you pay the florist’s shipping and handling, it’s not as cheap as what the warehouse retailer charges.
ProFlowers sells a dozen red roses for $15.99, and no vase included.
Not Cheaper at ProFlowers
ProFlowers proclaims that the the price was slashed from $29.99, but the savings vanish as soon as you click on checkout, where you see delivery costs $12.99 and you have to pay another $2.99 in handling.
And such is the state of the supposed savings on two dozen red roses in a vase, which at first look like they’ve been slashed to $23.99 from $39.99 — until you click on checkout.
Plus, with all of the ProFlowers offerings, you might get wheedled out of even more money if you fall for any of the add-ons, starting with a choice of three different vase upgrades for $3.99 to $7.99.
Then there’s sweets like dipped strawberries — half a dozen for $15.99 (down from $24.99) and a dozen for $23.98 (down from $34.98); nine cake truffles for $19.99 (down from $24.99); nine cheesecake bites for $23.99 (down from $29.99); gourmet chocolates for $11.99; a spa set for $7.99; a teddy bear for $7.99; a paper card for $1.59 and an electronic card for $1.03.
Assuming the shipping and handling situation hasn’t completely put you off of ProFlowers, you might want to instead consider the dozen red roses in the form of a potted rosebush for $19.99 — or multicolor arrangements of roses for $18, but these don’t come in rosebush format, meaning they won’t last as long.
Still, you might consider ProFlowers’ offerings more convenient than the bulk lot requirement to save money at Costco: 50 roses for $49.99, and no vase. Yet you’re saddled with more than four times what the typical flower vase can hold.
If you happen to have four sweeties, or can you talk any of your friends into going in on a deal with you and splitting up the flowers, then the deal is still cheap.
Interestingly, Costco’s deal doesn’t require a membership for purchase, and it includes shipping and handling.
This is only available through Costco’s website and by phone, said Daniel Hidalgo, a customer service agent in Costco’s Miami call center who confirmed other details of the offer.
Yes, But Are They Fresh?
Hidalgo explained that the super low price for the roses was negotiated through a bulk deal with a flower warehouse located in Colombia — as in the South American country.
The low price during the time of year when roses are most in demand might make you wonder whether the flowers might wilt faster than what’s available through other florists — but remember that the deal with Costco gives you a lot more flowers than you might want to give to any single person on Valentine’s Day.
Although giving your partner 50 roses certainly gives the message that you really love her or him — it pretty much requires either an oversized vase or multiple vases to hold all the flowers.
Buy in a Group
Unless you can go in on the purchase with other people and divvy up the flowers among yourselves, you wind up spending more than you otherwise would.
Take a look at prices of red roses elsewhere and you see that a dozen technically costs more per flower everywhere else, but consider that you’re getting with that higher price a bit of added convenience — like not putting yourself or your partner at risk of cutting a finger on the thorns, since the roses come without a vase, in two bunches of 25 all within a single box.
FTD is offering a dozen roses without a vase for $19.99; add a vase and the price rises to $29.99; make it a dozen and a half with a vase for $49.99; two dozen in a vase is $59.99, and if you put that in the deluxe package you also get cookies and a heart-shaped metal heart and key for $109.
Meanwhile, eFlowers is selling a dozen red roses for $59.99, down from $64.99. Interestingly, the site is also upselling supposedly higher quality arrangements at $69.99 for a dozen, down from $74.99, and $79.99, down from $84.99 — without specifying what makes either of the two better than the lowest priced of the three, which is still more expensive than what many others are promoting online.
Meanwhile another seller, Global Rose Network, prices a dozen red roses for delivery on February 14 at $51, but gives you the option to vary the delivery date, size of the assortment and color of the roses to move the price up or down. The promotion claims that you can buy as little as one rose or as many as 100, but then says the minimum order value needs to be $38.
As of this writing, 1-800-Flowers sells a dozen red roses without a vase for $39.99, along with multicolored assortment for $29.99 — offering as add-ons a vase, chocolate, and balloons and teddy bear that all together would bring the price up to $59.99.
Prestige Flowers was offering a dozen roses in an assortment including eucalyptus and baby’s breath, with free chocolate truffles and delivery in the U.K. for $44.66 (based on exchange rates the day of this writing). The company charges more for longer-distance shipments and also upsells an assortment of add-ons.
How Big Are the Roses?
Teleflora offers a dozen roses in a vase for $67.96 plus a deluxe version for $84.96 and premium for $101.96 — each uptick is successively wider and larger.
Plenty of other florists also offer lots of 50 red roses, only for higher prices than Costco. From You Flowers puts them in a vase for $134, not including the aforementioned add-ons that would put up to another $24.97 on the total.
Apple Yard delivers 50 red roses within London for $118.42, based on exchange rates the day of this writing. and 200 roses for $432.66.
If you decide to order the red roses from Costco, do it by noon Eastern Standard Time on February 10 if you want the flowers to arrive by Valentine’s Day — although it’s possible the offer might sell out before then, so it’s not a bad idea to order as soon as possible.
In fact, it’s probably a good idea to order early wherever you decide to buy from. Once the lower-priced offerings sell out, you might expect the others to follow suit, while remaining inventory elsewhere could climb in price as the big day approaches.
That’s a good reason to look into other types of flowers for Valentine’s Day, although that wouldn’t send quite the same message.
Readers, what, if anything, are you planning to do for Valentine’s Day?