Americans Plan To Spend $3.3 Billion On Halloween

[jeffrey]

According to a National Retail Federation (NRF) Survey, consumers plan to spend $3.29 billion on Halloween in 2005. This figure is up 5.4% from $3.12 billion spent in 2004. Much of the spending increase is expected to be fueled by young adults.

Young adults (18 - 24 years of age) indicated they would increase their spending by 30% this year over last as they're planning to spend $50.75 on average this year compared to $38.90 last year. Those between the ages of 25 and 34 years old are also expected to increase their spending in double digits this year. They are planning to spend $62.45 compared to $54.80 last year, an increase of 13.9%.




Over half (52.5%) of all people are planning to celebrate Halloween this year, with the overall average person expected to spend $48.48 on merchandise (up from $43.57 in 2004). Of that total, the average person planning to spend $18.07 on candy.

Halloween continues to be one of the biggest decorating holidays of the year, second only to Christmas. Nearly 60% of consumers (59.8%) plan to purchase decorations with almost half (47%) expected to decorate their home or yard.